{"id":139396,"date":"2026-01-08T12:48:33","date_gmt":"2026-01-08T11:48:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139396"},"modified":"2026-01-08T12:48:35","modified_gmt":"2026-01-08T11:48:35","slug":"colruyt-reageert-op-prijsvergelijking-delhaize-135-euro-goedkoper","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-reageert-op-prijsvergelijking-delhaize-135-euro-goedkoper\/","title":{"rendered":"Colruyt reageert op prijsvergelijking Delhaize: \u201c1,35 euro goedkoper\u201d"},"content":{"rendered":"\n<p>In de opmerkelijke prijsvergelijking die <strong>Delhaize<\/strong> donderdagochtend publiceerde, werd <strong>Colruyt <\/strong>niet meegenomen. De retailer vindt dat \u201cjammer\u201d en berekende dan maar zelf de prijsverschillen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cWinkelkar Delhaize 11,55% duurder\u201d<\/h2>\n\n\n\n<p>In krantenadvertenties vergelijkt Delhaize de prijzen van 31 basisproducten van het huismerk <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-vergelijkt-prijzen-met-lidl-carrefour-en-intermarche-om-foute-perceptie-te-doorbreken\/\">met die van Carrefour, Lidl en Intermarch\u00e9<\/a>, maar niet met die van Colruyt Laagste Prijzen. Daarom ging de marktleider zelf aan de slag: de redactie van RetailDetail ontving een Excel-werkblad met daarin per product het verschil&nbsp;in prijs tussen&nbsp;de huismerken van&nbsp;Colruyt en&nbsp;die van&nbsp;Delhaize en de andere ketens.&nbsp;<\/p>\n\n\n\n<p>\u201cIn de concrete vergelijking in de folder van Delhaize zijn de&nbsp;Delhaize-huismerken van de producten die genoteerd worden&nbsp;in totaal&nbsp;nog&nbsp;1,35&nbsp;euro duurder dan&nbsp;al deze&nbsp;Colruyt-huismerken&nbsp;samen\u201d, aldus woordvoerster Maria Clara Geurs. Concreet komt het ticket voor Colruyt uit op een bedrag van 45,10 euro, tegenover 46,45 euro bij Delhaize, 46,57 euro bij Lidl, 52,30 euro bij Carrefour en 48,41 euro bij Intermarch\u00e9.<\/p>\n\n\n\n<p>\u201cEind 2025 was een volledige winkelkar bij Delhaize, volgens onze eigen prijsopnames, maar liefst 11,55% duurder dan bij Colruyt, bij Carrefour was het verschil 12,47%, en bij Lidl 6,32%\u201d, voegt het bedrijf er nog aan toe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de opmerkelijke prijsvergelijking die Delhaize donderdagochtend publiceerde, werd Colruyt niet meegenomen. De retailer vindt dat \u201cjammer\u201d en berekende dan maar zelf de prijsverschillen. <\/p>\n","protected":false},"author":3,"featured_media":139397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[201,196],"topic":[258],"region":[90],"class_list":["post-139396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt","company-delhaize","topic-prijsvergelijking","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt reageert op prijsvergelijking Delhaize: \u201c1,35 euro goedkoper\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In de prijsvergelijking die Delhaize donderdagochtend publiceerde, werd Colruyt niet meegenomen. 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