{"id":139443,"date":"2026-01-09T10:02:39","date_gmt":"2026-01-09T09:02:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139443"},"modified":"2026-01-09T10:02:40","modified_gmt":"2026-01-09T09:02:40","slug":"onjuiste-cijfers-in-prijsvergelijking-delhaize-volgens-lidl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/onjuiste-cijfers-in-prijsvergelijking-delhaize-volgens-lidl\/","title":{"rendered":"\u201cOnjuiste cijfers in prijsvergelijking Delhaize\u201d volgens Lidl"},"content":{"rendered":"\n<p><strong>Lidl <\/strong>is niet opgezet met de prijsvergelijking die <strong>Delhaize<\/strong> donderdag publiceerde in de kranten en in de folder: de campagne zou producten vergelijken die niet identiek zijn, en bovendien foute prijzen hanteren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cVertekend beeld\u201d<\/h2>\n\n\n\n<p>Delhaize pakte donderdag uit met een opvallende campagne waarin het beweert voor 31 basis-huismerkproducten <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/delhaize-vergelijkt-prijzen-met-lidl-carrefour-en-intermarche-om-foute-perceptie-te-doorbreken\/\">goedkoper te zijn dan Lidl<\/a>, <strong>Carrefour <\/strong>en <strong>Intermarch\u00e9<\/strong>. Het prijsverschil met Lidl is in de vergelijking weliswaar minimaal: slechts 12 cent. Maar volgens Lidl vertoont de methodologie achter de vergelijking ernstige tekortkomingen. Er worden producten tegenover elkaar geplaatst die niet identiek zijn in kwaliteit, gewicht, verpakking of specificaties, wat tot een vertekend beeld leidt, zegt de discounter in een persbericht.<\/p>\n\n\n\n<p>Bovendien wijst het bedrijf op feitelijke onjuistheden: er worden onjuiste prijzen aan Lidl-producten toegeschreven. Delhaize claimt een prijs van 2,15 euro voor boter bij Lidl, terwijl de werkelijke prijs 2,09 euro bedraagt. Ook voor pasta en boerenbrood worden volgens de discounter verkeerde prijzen gebruikt. Eigen prijsanalyses van Lidl voor het volledige assortiment wijzen uit dat Delhaize gemiddeld ruim 20% duurder is. Voor groenten en fruit bedraagt het verschil 19%. Lidl <a href=\"https:\/\/www.lidl.be\/c\/nl-BE\/prijsvergelijking\/s10087033?x\">publiceerde een eigen prijsvergelijking op zijn website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl is niet opgezet met de prijsvergelijking die Delhaize donderdag publiceerde in de kranten en in de folder: de campagne zou producten vergelijken die niet identiek zijn, en bovendien foute prijzen hanteren. <\/p>\n","protected":false},"author":3,"featured_media":139444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[196,204],"topic":[258],"region":[90],"class_list":["post-139443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","company-lidl","topic-prijsvergelijking","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cOnjuiste cijfers in prijsvergelijking Delhaize\u201d volgens Lidl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl is niet opgezet met de prijsvergelijking die Delhaize donderdag publiceerde in de kranten en in de folder.\" 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