{"id":139654,"date":"2026-01-12T16:22:32","date_gmt":"2026-01-12T15:22:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139654"},"modified":"2026-01-12T16:51:57","modified_gmt":"2026-01-12T15:51:57","slug":"verdwijnt-elektronicaketen-saturn-ook-uit-duitsland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/verdwijnt-elektronicaketen-saturn-ook-uit-duitsland\/","title":{"rendered":"Verdwijnt elektronicaketen Saturn helemaal?"},"content":{"rendered":"\n<p><strong>Saturn <\/strong>verdwijnt steeds verder uit het straatbeeld, ook op de laatste resterende markt: thuisland Duitsland. Moederbedrijf <strong>Ceconomy <\/strong>bouwt stelselmatig vestigingen om naar zusterketen <strong>MediaMarkt<\/strong>. Wordt de formule straks helemaal stopgezet?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MediaMarkt palmt meer in<\/h2>\n\n\n\n<p>Terwijl Saturn en MediaMarkt decennialang jarenlang naast elkaar hebben bestaan, is eigenaar Ceconomy (vroeger Metro Group) sinds circa 2010 de Saturn-formule land per land aan het afbouwen. Alleen in Duitsland concurreren de zusterformules nog met elkaar. Al lijkt ook daar verandering in te komen: het aantal Saturn-winkels daalde er de voorbije jaren fors. Van de in totaal 408 vestigingen van MediaMarkt-Saturn, varen er inmiddels 351 onder de MediaMarkt-vlag.<\/p>\n\n\n\n<p>Ceconomy blijft Saturn-winkels <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/elektronikhandel-saturn-filialnetz-wird-weiter-ausgeduennt-188712\">ook in de toekomst verder ombouwen<\/a> tot MediaMarkt, bevestigt een woordvoerder aan het Duitse persbureau dpa. Zelfs nu de overname door JD.com nadert, gaan de transformaties door. Volgens het bedrijf kiezen klanten steeds minder bewust tussen de twee merken. De groep beslist daarom naar eigen zeggen per locatie welke formule blijft, op basis van markt- en omgevingsanalyses. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Twee gelijklopende merken?<\/h2>\n\n\n\n<p>Toch benadrukt Ceconomy dat beide formules blijven bestaan. \u201cMet Saturn en MediaMarkt hebben we twee waardevolle merken in Duitsland\u201d, zegt de woordvoerder van Ceconomy. \u201cWe staan achter hen \u2013 en we zullen beide merken versterken. We hebben klanten die van MediaMarkt houden en klanten die van Saturn houden.\u201d Hoeveel Saturn-filialen op termijn overblijven, laat het bedrijf weliswaar open. <\/p>\n\n\n\n<p>Ooit concurreerden Saturn en MediaMarkt hevig met elkaar. Saturn opende de eerste winkel in 1961 in Keulen, MediaMarkt volgde in 1979 in M\u00fcnchen. In 1990 nam MediaMarkt zijn rivaal over. Onder moederholding Ceconomy was het de bedoeling verschillende doelgroepen aan te spreken, maar volgens Lebensmittel Zeitung lopen het assortiment, de promoties en de reclamecampagnes grotendeels gelijk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saturn verdwijnt steeds verder uit het straatbeeld, ook op de laatste resterende markt: thuisland Duitsland. Moederbedrijf Ceconomy bouwt stelselmatig vestigingen om naar zusterketen MediaMarkt. Wordt de formule straks helemaal stopgezet?<\/p>\n","protected":false},"author":5,"featured_media":139665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[43],"company":[426,907,953],"topic":[1222,264],"region":[177],"class_list":["post-139654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","extra-plus","company-ceconomy","company-mediamarkt","company-saturn","topic-herstructurering","topic-winkelconcept","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verdwijnt elektronicaketen Saturn helemaal? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Saturn verdwijnt steeds verder uit het straatbeeld, ook in Duitsland. 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