{"id":139739,"date":"2026-01-13T14:53:18","date_gmt":"2026-01-13T13:53:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139739"},"modified":"2026-01-13T14:53:18","modified_gmt":"2026-01-13T13:53:18","slug":"lidl-schrapt-televisiebudget-in-frankrijk","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-schrapt-televisiebudget-in-frankrijk\/","title":{"rendered":"Lidl schrapt televisiebudget in Frankrijk"},"content":{"rendered":"\n<p>Na een veroordeling wegens misleidende reclame, heeft <strong>Lidl <\/strong>besloten om niet langer te adverteren op de Franse televisie. De retailer was daar nochtans \u00e9\u00e9n van de grootste adverteerders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cNiet welkom\u201d<\/h2>\n\n\n\n<p>Lidl voelt zich \u201cniet langer welkom\u201d op de Franse televisiezenders en beslist daarom om <a href=\"https:\/\/www.strategies.fr\/actualites\/marques\/LQ5584023C\/pourquoi-lidl-france-stoppe-la-publicite-en-television-lineaire.html\">alle televisiereclame in Frankrijk te schrappen<\/a>. Dat heeft Jassine Ouali, directeur klantrelaties van Lidl, verklaard aan het Franse vakblad Strat\u00e9gies. Voor de televisiewereld is het een zware klap: Lidl besteedde in 2024 nog 207 miljoen euro aan reclame op de lineaire televisiezenders. Het advertentiebudget verschuift grotendeels naar online media. De discounter vindt dat de Franse wetgeving over tv-reclame teveel risico\u2019s met zich meebrengt.<\/p>\n\n\n\n<p>De aanleiding is een rechtszaak die door concurrenten werd aangespannen. Vorig jaar kreeg Lidl in Frankrijk <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-moet-43-miljoen-euro-aan-intermarche-betalen\/\">een geldboete opgelegd van 43 miljoen euro<\/a> wegens het overtreden van reclameregels, nadat concurrent <strong>Intermarch\u00e9<\/strong> een klacht had ingediend. Volgens de Franse wetgeving moeten producten waarvoor in televisiespots promoties worden aangekondigd, verkrijgbaar zijn in alle winkels gedurende vijftien weken. Dat was voor 374 televisiespots tussen 2017 en 2023 niet het geval.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na een veroordeling wegens misleidende reclame, heeft Lidl besloten om niet langer te adverteren op de Franse televisie. De retailer was daar nochtans \u00e9\u00e9n van de grootste adverteerders. <\/p>\n","protected":false},"author":3,"featured_media":132576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[204],"topic":[488],"region":[89],"class_list":["post-139739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-lidl","topic-marketing","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl schrapt televisiebudget in Frankrijk - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na een veroordeling wegens misleidende reclame, heeft Lidl besloten om niet langer te 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