{"id":139878,"date":"2026-01-15T12:00:07","date_gmt":"2026-01-15T11:00:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=139878"},"modified":"2026-01-15T12:00:08","modified_gmt":"2026-01-15T11:00:08","slug":"scotch-soda-plant-comeback-in-nederland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/scotch-soda-plant-comeback-in-nederland\/","title":{"rendered":"Scotch &amp; Soda plant comeback in Nederland"},"content":{"rendered":"\n<p><strong>Scotch &amp; Soda <\/strong>keert versneld terug in de Europese winkelstraten en bouwt internationaal aan schaal. Het merk telt inmiddels alweer 90 eigen winkels, flink meer dan de doelstelling die een jaar geleden op 30 locaties lag. Topprioriteit is nu Nederland. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Band met Nederlandse consument versterken<\/h2>\n\n\n\n<p>Na <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/scotch-soda-in-europa-alweer-failliet\/\">het faillissement<\/a> van de Europese retailtak van Scotch &amp; Soda in 2024 verdwenen de winkels uit de winkelstraten, maar intussen volgden al behoorlijk wat heropeningen. Londen kreeg de primeur, daarna gingen in de kernmarkten Duitsland, Belgi\u00eb, Frankrijk en Oostenrijk 22 winkels opnieuw open. Buiten die kernlanden voegde Scotch &amp; Soda Albani\u00eb en Bulgarije toe als nieuwe markten, met duidelijke plannen voor verdere uitrol. De expansie met bestaande partners loopt door: in Zuid-Afrika zijn er 6 winkels, in India 3, in Azi\u00eb 3 en in het Midden-Oosten exploiteert een partner 22 winkels. <\/p>\n\n\n\n<p>Het wholesale-kanaal omvat circa 1500 klanten wereldwijd, met ongeveer 150 shop-in-shops, onder meer bij Macy\u2019s, Breuninger en de Kids Shop-in-Shop in Le Bon March\u00e9. Organisatorisch houdt Scotch &amp; Soda de regie in handen met eigen verkoopteams en showrooms in Nederland, Duitsland, Frankrijk en het VK; overige regio\u2019s verlopen via distributeurs en agenten, <a href=\"https:\/\/fashionunited.be\/nieuws\/business\/scotch-sodas-terugkeer-in-de-winkelstraat-al-22-winkels-heropend-winkel-in-nederland-in-de-planning\/2026011547575\">samen actief in 64 landen<\/a>. Dat vertelt Sander Born, Chief Sales Director Scotch &amp; Soda, aan FashionUnited. <\/p>\n\n\n\n<p>Hij ziet kansen op zowel de korte als de lange termijn. Naast een sterk presterende e-commerce is het zo snel mogelijk openen van een nieuwe fysieke winkel in Nederland topprioriteit, om de band met de roots te herstellen en de directe relatie met de Nederlandse consument te versterken. Productmarketing en storytelling moeten verder omhoog, zodat elk <em>touchpoint <\/em>de collecties recht doet. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scotch &#038; Soda keert versneld terug in de Europese winkelstraten en bouwt internationaal aan schaal. Het merk telt inmiddels alweer 90 eigen winkels, flink meer dan de doelstelling die een jaar geleden op 30 locaties lag. Topprioriteit is nu Nederland. <\/p>\n","protected":false},"author":10,"featured_media":139901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[617],"topic":[197],"region":[91],"class_list":["post-139878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-scotch-soda","topic-expansie","region-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scotch &amp; Soda plant comeback in Nederland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Scotch &amp; Soda keert versneld terug in de Europese winkelstraten en bouwt internationaal aan schaal. 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