{"id":140,"date":"2010-08-03T06:42:53","date_gmt":"2010-08-03T06:42:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/mango-zet-op-e-commerce\/"},"modified":"2010-08-03T06:42:53","modified_gmt":"2010-08-03T06:42:53","slug":"mango-zet-op-e-commerce","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/mango-zet-op-e-commerce\/","title":{"rendered":"Mango zet in op e-commerce."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 30px;margin-right: 10px\" title=\"title\" border=\"null\" alt=\"alt\" align=\"left\" width=\"200\" height=\"133\" src=\"\/sites\/default\/files\/spacer.png\" \/>De Spaanse modeketen Mango wilt de verdeling van het merk via internet verder uitbreiden. Over drie jaar tijd moet het aandeel van online verkoop opklimmen van 1% naar 7% van de totale verkoopcijfers. De uitbreiding zou onder andere gebeuren door Mango aan te bieden in bekende multibrand webshops.<\/p>\n<p>\nHet ambitieuze internetplan van de keten is ingegeven door de indrukwekkende toename van internetverkoop in 2009. Toen steeg de online verkoop met 47% in vergelijking met het voorgaande boekjaar. Een vernieuwde site lay-out moet het succes van de webformule verder promoten. De Mango webshops zijn, zoals het tegenwoordig hoort, helemaal uitgerust met web 2.0 technieken, zoals integratie met sociale netwerken en een zoekfunctie.<\/p>\n<p>\nTegenwoordig heeft Mango reeds in de meeste Europese landen en een aantal grote landen daarbuiten een eigen webshop. Er zijn zelfs online Mango outlets. Het aantal webshops zal echter nog snel toenemen. De verkoop van het merk in multibrand internetwinkels verloopt tegenwoordig via ASOS, John Lewis, House of Fraser, Amazon en de webshop van V&amp;D. Desalniettemin blijft het openen van winkels eveneens een prioriteit. Mango maakt zich sterk dat het in elke stad ter wereld een eigen winkel wilt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Spaanse modeketen Mango wilt de verdeling van het merk via internet verder uitbreiden. Over drie jaar tijd moet het aandeel van online verkoop opklimmen van 1% naar 7% van de totale verkoopcijfers. De uitbreiding zou onder andere gebeuren door Mango aan te bieden in bekende multibrand webshops. Het ambitieuze internetplan van de keten is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mango zet in op e-commerce. - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/mango-zet-op-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mango zet in op e-commerce. - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Spaanse modeketen Mango wilt de verdeling van het merk via internet verder uitbreiden. 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