{"id":14011,"date":"2016-06-29T08:47:38","date_gmt":"2016-06-29T08:47:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-does-not-meet-expectations\/"},"modified":"2016-06-29T08:47:38","modified_gmt":"2016-06-29T08:47:38","slug":"nike-does-not-meet-expectations","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/nike-does-not-meet-expectations\/","title":{"rendered":"Nike voldoet niet aan verwachtingen"},"content":{"rendered":"

Het Amerikaanse sportmerk Nike <\/strong>heeft het voorbije kwartaal niet kunnen voldoen aan de verwachtingen. Zowel de omzet als het aantal verwachte orders waren lager dan de verwachtingen van analisten.<\/p>\n

<\/p>\n

Hogere kosten en lagere marges<\/h2>\n

De omzet voor het kwartaal steeg met 6% naar 8,24 miljard dollar (7,4 miljard euro)<\/a>, maar dat was lager dan de verwachtingen van analisten, die hadden gemikt op een bedrag van 8,28 miljard dollar (7,5 miljard euro).<\/p>\n

\u00a0<\/p>\n

De nettowinst daalde dan weer van 865 miljoen dollar (780 miljoen euro) naar 846 miljoen dollar (760 miljoen euro).\u00a0 Dat was volgens het bedrijf te wijten aan een hogere kosten en een hogere belastingdruk, wat dan weer leidde tot lagere marges. Ook de sterke dollar en de concurrentie van Adidas en Under Armour zorgden mee voor de winstdaling.<\/p>\n

\u00a0<\/p>\n

De verwachte orders, voor beleggers het belangrijkste cijfer, stegen dan weer met 11%. Ook daar kon Nike niet voldoen aan de verwachtingen, aangezien er een stijging van 13% was voorspeld. In Noord-Amerika, de grootste markt van Nike, is er sprake van een stijging van 6%, terwijl daar een groei van 9% werd verwacht.<\/p>\n

\u00a0<\/p>\n

Voor het volledige boekjaar steeg de omzet met 6% naar 32,4 miljard dollar (29,3 miljard euro). Nike heeft het doel gesteld om in 2020 een omzet van vijftig miljard dollar te halen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het Amerikaanse sportmerk Nike heeft het voorbije kwartaal niet kunnen voldoen aan de verwachtingen. Zowel de omzet als het aantal verwachte orders waren lager dan de verwachtingen van analisten. Hogere kosten en lagere marges De omzet voor het kwartaal steeg met 6% naar 8,24 miljard dollar (7,4 miljard euro), maar dat was lager dan de […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nNike voldoet niet aan verwachtingen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/nike-does-not-meet-expectations\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike voldoet niet aan verwachtingen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Het Amerikaanse sportmerk Nike heeft het voorbije kwartaal niet kunnen voldoen aan de verwachtingen. Zowel de omzet als het aantal verwachte orders waren lager dan de verwachtingen van analisten. 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