{"id":140332,"date":"2026-01-21T14:58:13","date_gmt":"2026-01-21T13:58:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140332"},"modified":"2026-01-21T14:58:16","modified_gmt":"2026-01-21T13:58:16","slug":"jd-sports-beleefde-moeilijke-kerstperiode","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/jd-sports-beleefde-moeilijke-kerstperiode\/","title":{"rendered":"JD Sports beleefde moeilijke kerstperiode"},"content":{"rendered":"\n

JD Sports<\/strong> zag in de afgelopen kerstperiode de vergelijkbare omzet met 1,8% dalen door moeilijke marktomstandigheden. De retailer verwijst naar een \u201cvolatiel consumentenklimaat\u201d tijdens de feestdagen. <\/p>\n\n\n\n

Prijsinvesteringen<\/h2>\n\n\n\n

In Noord-Amerika, de grootste markt voor JD Sports, knoopte de vergelijkbare omzet weer aan met groei na een daling in het derde kwartaal. Europa en het VK lieten daarentegen zwakkere trends zien, met een verdere verslechtering van de vergelijkbare omzetten ten opzichte van het voorgaande kwartaal.<\/p>\n\n\n\n

Kleding bleef veerkrachtig dankzij de breedte en aantrekkelijkheid van het assortiment. Schoenen presteerden zwakker doordat verschillende producten aan het einde van hun levenscyclus zitten, al bleven hardloopschoenen een positieve dynamiek tonen. JD Sports deed gerichte prijsinvesteringen, vooral online, om volumes te ondersteunen en in te spelen op veranderend consumentengedrag. Daardoor verwacht de groep dat de brutomarge in het boekjaar 2026 circa 50 basispunten lager zal liggen dan een jaar eerder.<\/p>\n\n\n\n

Nieuwe e-commerceplatformen klaar voor uitrol<\/h2>\n\n\n\n

Tegelijkertijd zegt de retailer op koers te liggen met de strategische prioriteiten. Vanaf 2026 rolt het bedrijf nieuwe e-commerceplatformen uit in Europa en het VK, na eerdere lanceringen in de Verenigde Staten en Itali\u00eb. De automatisering in het distributiecentrum in Heerlen wordt opgevoerd om de winkelbevoorrading in Europa te ondersteunen<\/p>\n\n\n\n

\u201cDe totale verkoop tijdens de piekperiode was in lijn met onze verwachtingen, tegen een volatiele consumentenachtergrond. Black Friday kende een sterke klantbetrokkenheid in alle regio\u2019s, maar de vraag verzwakte in de eerste helft van december, vooral in Europa en het VK”, zegt CEO R\u00e9gis Schultz. \u201cWij reageerden vastberaden in de laatste weken van de periode door ervoor te kiezen gerichte prijsinvesteringen te doen, en we zagen verbeterde verkopen in de directe aanloop naar Kerstdag en de periode daarna.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

JD Sports zag in de afgelopen kerstperiode de vergelijkbare omzet met 1,8% dalen door moeilijke marktomstandigheden. 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