{"id":140651,"date":"2026-01-26T16:02:01","date_gmt":"2026-01-26T15:02:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140651"},"modified":"2026-01-26T16:02:03","modified_gmt":"2026-01-26T15:02:03","slug":"bol-lanceert-visuele-zoekfunctie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/bol-lanceert-visuele-zoekfunctie\/","title":{"rendered":"Bol lanceert visuele zoekfunctie"},"content":{"rendered":"\n<p>Omdat steeds meer shoppers hun zoektocht beginnen vanuit een beeld, niet vanuit een zoekterm, zet webwinkel <strong>Bol <\/strong>van <strong>Ahold Delhaize <\/strong>in op nieuwe AI-functies die visuele inspiratie omzetten in aankopen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beschikbaar in de app<\/h2>\n\n\n\n<p>Met de nieuwe functie Spot &amp; Shop kunnen gebruikers een foto of een screenshot opladen in de bol\u2011app om meteen relevante productmatches \u200bte krijgen. Zo vinden consumenten snel producten terug die ze op straat of bij vrienden thuis tegenkwamen, of die ze zagen op Instagram of TikTok.<\/p>\n\n\n\n<p>De technologie achter Spot &amp; Shop&nbsp;gebruikt machine&nbsp;learning&nbsp;om&nbsp;het beeld&nbsp;te analyseren, het&nbsp;product&nbsp;te herkennen&nbsp;en&nbsp;tot slot te&nbsp;vinden in&nbsp;de productcatalogus van bol.&nbsp;Wanneer klanten&nbsp;via het foto-icoon in de zoekbalk een foto maken of uploaden,&nbsp;krijgen&nbsp;zij&nbsp;vervolgens relevante resultaten te zien, aangevuld met filters, prijzen en productinformatie.<\/p>\n\n\n\n<p>Daarnaast zorgde bol ook voor een integratie met Apple\u2019s nieuwste AI\u2011technologie \u201cVisual Intelligence.\u201d Ook hier krijgen gebruikers in een apart tabblad na het nemen van een foto, alle relevante productmatches van bol te zien.<\/p>\n\n\n\n<p>\u200bSpot &amp; Shop is vanaf nu beschikbaar in de bol-app in Nederland en Belgi\u00eb, in het Nederlands en Frans. Bol verwacht dat het aandeel visueel zoeken de komende jaren nog sterk zal groeien.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omdat steeds meer shoppers hun zoektocht beginnen vanuit een beeld, niet vanuit een zoekterm, zet webwinkel Bol van Ahold Delhaize in op nieuwe AI-functies die visuele inspiratie omzetten in aankopen. <\/p>\n","protected":false},"author":3,"featured_media":140652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[1467],"people":[],"extra":[],"company":[124,390],"topic":[198],"region":[],"class_list":["post-140651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","tag-artificiele-intelligentie","company-ahold-delhaize","company-bol-com","topic-e-commerce"],"acf":[],"yoast_head":"<!-- This site is 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