{"id":140669,"date":"2026-01-27T09:26:03","date_gmt":"2026-01-27T08:26:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140669"},"modified":"2026-01-27T09:26:05","modified_gmt":"2026-01-27T08:26:05","slug":"anta-sports-verwerft-voor-18-miljard-dollar-belang-in-duitse-puma-en-wordt-grootste-aandeelhouder","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/anta-sports-verwerft-voor-18-miljard-dollar-belang-in-duitse-puma-en-wordt-grootste-aandeelhouder\/","title":{"rendered":"Chinees Anta Sports wordt grootste aandeelhouder Puma"},"content":{"rendered":"\n<p>De Chinese sportkledijgroep <strong>Anta<\/strong>, die ook eigenaar van is van <strong>Jack Wolfskin<\/strong> en <strong>Fila<\/strong>, neemt het belang van de Franse familie Pinault in het Duitse sportmerk <strong>Puma<\/strong> over en wordt zo de grootste aandeelhouder.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Multimerkenstrategie versterken<\/h2>\n\n\n\n<p>De deal <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/komt-puma-in-handen-van-chinese-fila-eigenaar\/\">waarover al maanden gespeculeerd werd<\/a>, is nu ook bevestigd: Anta Sports Products, verwerft een belang van 29,06 procent in Puma van de familie Pinault, voor ongeveer 1,5 miljard euro. Daarmee wordt Anta de grootste aandeelhouder van de Duitse sportkledingfabrikant. Het Chinese bedrijf is niet van plan om ook de overige aandeelhouders van Puma uit te kopen, maar wil wel zetels in de raad van bestuur van Puma verwerven.<\/p>\n\n\n\n<p>Deze strategische zet komt op een moment dat Puma zich opnieuw probeert te positioneren op de markt, nadat het terrein heeft verloren aan concurrenten zoals <strong>Nike<\/strong> en <strong>Adidas<\/strong>. Het merk staat ook onder druk van snelgroeiende merken als <strong>New Balance<\/strong> en <strong>Hoka<\/strong>.<\/p>\n\n\n\n<p>De overname zal naar verwachting de verkopen van Puma in de winstgevende Chinese markt stimuleren en tegelijkertijd de multimerkenstrategie van Anta versterken. &#8220;De wereldwijde aanwezigheid van Puma en de gerichte positionering in sportcategorie\u00ebn zijn zeer complementair aan onze bestaande multi-brand en gespecialiseerde activiteiten,&#8221; aldus Anta in een verklaring. De deal is nog onderhevig aan goedkeuringen van mededingingsautoriteiten en van de aandeelhouders bij Anta.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Chinese sportkledijgroep Anta, die ook eigenaar van is van Jack Wolfskin en Fila, neemt het  belang van de Franse familie Pinault in het Duitse sportmerk Puma over en wordt zo de grootste aandeelhouder. <\/p>\n","protected":false},"author":10,"featured_media":136032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[1942,979],"topic":[281],"region":[],"class_list":["post-140669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-anta-sports-products","company-puma","topic-overname"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chinees Anta Sports wordt grootste aandeelhouder Puma - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Chinese sportkledijgroep Anta, die ook eigenaar van is van Jack Wolfskin en Fila, neemt het belang van de Franse familie Pinault in het 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