{"id":140911,"date":"2026-01-29T10:40:43","date_gmt":"2026-01-29T09:40:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140911"},"modified":"2026-01-29T10:40:44","modified_gmt":"2026-01-29T09:40:44","slug":"hm-overtreft-winstverwachtingen-ondanks-omzetdaling","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-overtreft-winstverwachtingen-ondanks-omzetdaling\/","title":{"rendered":"H&M overtreft winstverwachtingen ondanks omzetdaling"},"content":{"rendered":"\n

Mede dankzij een verrassend sterk vierde kwartaal heeft H&M Group<\/strong> in het afgelopen boekjaar een forse stijging van de winst geboekt. De retailer waarschuwt wel voor een zwakke winteromzet.<\/p>\n\n\n\n

Sterke Black Friday<\/h2>\n\n\n\n

H&M heeft in het vierde kwartaal van 2025, waarin ook het Black Friday-weekend viel, verrassend sterke resultaten gerapporteerd. De operationele winst steeg met 38% tot 6,364 miljard Zweedse kroon (604 miljoen euro), met een operationele marge van 10,7%, vergeleken met 7,4% een jaar eerder. En dat ondanks een daling van de netto-omzet met 4,8% tot 59,2 miljard Zweedse kroon (ongeveer 5,1 miljard euro).<\/p>\n\n\n\n

De wintermaanden blijken echter lastig voor de retailer. De omzet in de periode van 1 december 2025 tot en met 31 januari 2026 zal naar verwachting met 2% dalen in lokale valuta’s ten opzichte van dezelfde periode vorig jaar, net omdat Black Friday zo succesvol was. Daarnaast is er een negatief kalendereffect in verband met het Chinese Nieuwjaar, dat dit jaar in februari valt.<\/p>\n\n\n\n

Kostenbeheersing<\/h2>\n\n\n\n

Over het volledige boekjaar (dat liep tot 30 november) boekte H&M een omzet van 228,3 miljard Zweedse kroon (21,6 miljard euro), een daling met 3% met 4% minder winkels aan het einde van het boekjaar. De operationele winst steeg met 6% naar 18,4 miljard Zweedse kroon (1,74 miljard euro). Voor 2026 verwacht H&M dat de optimalisatie van het winkelportfolio een licht positieve impact op de verkoop zal hebben. De strategische focus ligt op het behouden van de marges, terwijl de verkoop gevoelig blijft voor het consumentenvertrouwen, vooral in Europa en de VS.<\/p>\n\n\n\n

Volgens CEO Daniel Erv\u00e9r hebben de verbeterde klantbeleving, kostenbeheersing en voorraadbeheer bijgedragen aan de positieve resultaten. H&M heeft zijn webwinkel wereldwijd ge\u00fcpdatet en investeert in een upgrade van zijn fysieke winkels, met aandacht voor technologie en presentatie. De retailer is van plan om dit jaar 80 nieuwe winkels te openen en er 160 te sluiten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mede dankzij een verrassend sterk vierde kwartaal heeft H&M Group in het afgelopen boekjaar een forse stijging van de winst geboekt. 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