{"id":140997,"date":"2026-01-30T10:30:34","date_gmt":"2026-01-30T09:30:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=140997"},"modified":"2026-01-30T10:35:07","modified_gmt":"2026-01-30T09:35:07","slug":"in-2025-haalt-adidas-zijn-hoogste-omzet-ooit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-2025-haalt-adidas-zijn-hoogste-omzet-ooit\/","title":{"rendered":"Adidas behaalt hoogste omzet ooit"},"content":{"rendered":"\n

Adidas<\/strong> heeft 2025 afgesloten met een recordomzet. Op basis van voorlopige, niet-geauditeerde cijfers groeide ook de winst fors en hield de groep de marges op peil. Het bedrijf verkocht meer producten tegen de volle prijs.<\/p>\n\n\n\n

Boven verwachting<\/h2>\n\n\n\n

Adidas realiseerde een groepsomzet van 24,8 miljard euro in 2025, een groei met 4,8% tegenover 23,7 miljard een jaar eerder, en dat ondanks een ongunstige wisselkoersimpact van meer dan 1 miljard euro. Het bedrijf zag een dubbelcijferige groei in alle markten en kanalen. De bedrijfswinst over het volledige jaar steeg met meer dan 700 miljoen tot 2,056 miljard euro. De brutomarge verbeterde met 0,8 procentpunt tot 51,6%. <\/p>\n\n\n\n

\u201cOndanks alle externe turbulentie hebben we in het vierde kwartaal een dubbelcijferige groei gerealiseerd en onze bedrijfswinst in het kwartaal meer dan verdubbeld. Daardoor is het jaar zeer goed afgesloten en is 2025 veel beter geworden dan we aan het begin van het jaar hadden gepland en verwacht,\u201d aldus topman Bj\u00f8rn Gulden. Hij wijst erop dat Adidas er goed in is geslaagd om het juiste product in de juiste hoeveelheid te verkopen, de volledige verkoopprijzen hoog te houden en kortingen onder controle te houden.<\/p>\n\n\n\n

Na de sterke jaarprestatie besluit de raad van bestuur begin februari een aandeleninkoop te starten voor maximaal 1 miljard euro, gefinancierd uit de verwachte sterke kasstroom.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ondanks een \u201cbemoedigend\u201d derde kwartaal is de Franse interieurketen Maisons du Monde in het volledige boekjaar 2025 onder de grens van 1 miljard euro omzet gezakt, na een vierde opeenvolgend jaar van krimp. <\/p>\n","protected":false},"author":10,"featured_media":82102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[351],"topic":[88],"region":[],"class_list":["post-140997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-adidas","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"\nAdidas behaalt hoogste omzet ooit - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas heeft 2025 afgesloten met een recordomzet. 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