{"id":141223,"date":"2026-02-03T10:49:40","date_gmt":"2026-02-03T09:49:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141223"},"modified":"2026-02-03T10:49:42","modified_gmt":"2026-02-03T09:49:42","slug":"belg-gaat-ab-inbev-frankrijk-leiden","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/belg-gaat-ab-inbev-frankrijk-leiden\/","title":{"rendered":"Belg gaat AB InBev Frankrijk leiden"},"content":{"rendered":"\n<p>Stefaan Deroost, directeur retail bij <strong>AB InBev<\/strong> in Belgi\u00eb, maakt per direct de overstap naar Frankrijk, waar hij de rol van algemeen directeur zal opnemen. Pieter Laurens volgt hem op als retail directeur voor Belgi\u00eb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sterke marktprestaties<\/h2>\n\n\n\n<p>Stefaan Deroost is al meer dan elf jaar actief binnen AB InBev en speelde een sleutelrol in de uitbouw van de commerci\u00eble strategie in Belgi\u00eb, Frankijk en Luxemburg. Hij was al commercieel directeur in Frankrijk tussen 2021 en 2023 en was de voorbije twee jaar verantwoordelijk voor de Belgische retailactiviteiten, waarbij hij sterke marktprestaties realiseerde en de samenwerkingen met de supermarkten verder versterkte, aldus het persbericht. In Frankrijk volgt hij zijn landgenoot Pieter Anciaux op.<\/p>\n\n\n\n<p>In Belgi\u00eb zal Pieter Laurens vanaf 1 februari Stefaan Deroost opvolgen als directeur retail. Laurens startte zijn carri\u00e8re bij AB InBev in 2015 als commercial management trainee en bouwde sindsdien uitgebreide ervaring op binnen de Belgische organisatie, met functies in onder andere trade marketing en sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stefaan Deroost, directeur retail bij AB InBev in Belgi\u00eb, maakt per direct de overstap naar Frankrijk, waar hij de rol van algemeen directeur zal opnemen. Pieter Laurens volgt hem op als retail directeur voor Belgi\u00eb.<\/p>\n","protected":false},"author":3,"featured_media":139179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[241],"topic":[478],"region":[90,89],"class_list":["post-141223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ab-inbev","topic-managementwissel","region-belgie","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Belg gaat AB InBev Frankrijk leiden - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Stefaan Deroost, directeur retail bij AB InBev in Belgi\u00eb, maakt per direct de overstap 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