{"id":141265,"date":"2026-02-03T13:05:48","date_gmt":"2026-02-03T12:05:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141265"},"modified":"2026-02-03T13:11:16","modified_gmt":"2026-02-03T12:11:16","slug":"pepsico-verlaagt-snackprijzen-na-amerikaanse-klachten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pepsico-verlaagt-snackprijzen-na-amerikaanse-klachten\/","title":{"rendered":"PepsiCo verlaagt snackprijzen na Amerikaanse klachten"},"content":{"rendered":"\n

PepsiCo <\/strong>heeft in het vierde kwartaal de omzetverwachtingen overtroffen, dankzij een sterke vraag naar frisdranken buiten de Verenigde Staten en een toenemende populariteit van dranken met weinig of geen suiker op de thuismarkt. <\/p>\n\n\n\n

Internationale markten trekken de kar<\/h2>\n\n\n\n

De voedings- en drankenreus boekte een kwartaalomzet van 29,34 miljard Amerikaanse dollar (zo’n 27 miljard euro), terwijl analisten rekenden op 28,97 miljard Amerikaanse dollar. De groei kwam vooral van buiten Noord-Amerika. Het volume van internationale dranken steeg met 3%, terwijl het totale drankvolume wereldwijd met 1% toenam. Reuters schrijft dat de vraag naar lokale smaken in onder meer India en Brazili\u00eb<\/a> de verkoop stuwde. <\/p>\n\n\n\n

PepsiCo past zijn portfolio tegelijkertijd aan in de Verenigde Staten om beter aan te sluiten bij veranderende consumentenvoorkeuren. In Noord-Amerika blijft de druk op de volumes immers voelbaar: het volume in de voedingsdivisie daalde in het vierde kwartaal met 1%, na een terugval van 4% in het kwartaal daarvoor. Ook de drankenactiviteiten in Noord-Amerika lieten een volumedaling zien van 4%, al groeide de organische omzet daar met 2%.<\/p>\n\n\n\n

Inflatie en koopkrachtdruk dwingen Amerikaanse consumenten tot scherpere keuzes. Net als sectorgenoten Procter & Gamble en Coca-Cola zet PepsiCo daarom in op lagere instapprijzen en kleinere verpakkingen. Het concern wil dit jaar de prijzen van snacks als Lay\u2019s en Cheetos tot 15% verlagen, na klachten van consumenten. Het management stelt dat productiviteitswinsten deze prijsverlagingen moeten opvangen.<\/p>\n\n\n\n

Herstructurering na activistische druk<\/h2>\n\n\n\n

In december kondigde PepsiCo al een herziening aan van de Noord-Amerikaanse toeleveringsketen, kort nadat activistische investeerder Elliott Investment Management een belang van ongeveer 4 miljard Amerikaanse dollar nam. Als onderdeel van de afspraken schrapt PepsiCo 20% van het Amerikaanse productaanbod, verlaagt het kosten en zet het steviger in op prijsverlagingen bij snacks.<\/p>\n\n\n\n

De aangepaste winst per aandeel kwam uit op 2,26 Amerikaanse dollar (circa 2,08 euro), iets boven de verwachting van 2,24 Amerikaanse dollar (ongeveer 2,06 euro). De nettowinst steeg naar 2,54 miljard Amerikaanse dollar, tegenover 1,52 miljard Amerikaanse dollar (circa 1,40 miljard euro) een jaar eerder.<\/p>\n","protected":false},"excerpt":{"rendered":"

PepsiCo heeft in het vierde kwartaal de omzetverwachtingen overtroffen, dankzij een sterke vraag naar frisdranken buiten de Verenigde Staten en een toenemende populariteit van dranken met weinig of geen suiker op de thuismarkt.<\/p>\n","protected":false},"author":5,"featured_media":138147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[235],"topic":[88],"region":[],"class_list":["post-141265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-pepsico","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"\nPepsiCo verlaagt snackprijzen na Amerikaanse klachten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"PepsiCo heeft in het vierde kwartaal de omzetverwachtingen 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