{"id":141592,"date":"2026-02-06T09:29:01","date_gmt":"2026-02-06T08:29:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141592"},"modified":"2026-02-06T09:29:02","modified_gmt":"2026-02-06T08:29:02","slug":"lotus-bakeries-thailand-en-speculoospasta-als-stevige-ruggengraat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lotus-bakeries-thailand-en-speculoospasta-als-stevige-ruggengraat\/","title":{"rendered":"Lotus Bakeries: Thailand en speculoospasta als stevige ruggengraat"},"content":{"rendered":"\n

Lotus Bakeries<\/strong> heeft in 2025 een indrukwekkend jaar achter de rug: een omzetstijging van 10% naar 1,355 miljard euro en een winstgroei van 13%. Biscoff blijft sterkhouder, ook in de succesvolle expansie in nieuwe markten.<\/p>\n\n\n\n

Drijven op speculoosjes<\/h2>\n\n\n\n

Het vlaggenschipmerk Biscoff realiseerde een organische groei van 13% en blijft daarmee het snelst groeiende koekjesmerk in de VS, zowel in de koekjes- als spreadcategorie. De huishoudpenetratie in de VS steeg naar 9%, mede dankzij succesvolle mediacampagnes. Wereldwijd verstevigde Biscoff zijn positie in de top vijf van koekjesmerken<\/a>, met sterke prestaties in onder meer Canada, Mexico, Turkije en Zuid-Europa. De winstgevendheid bleef eveneens sterk, met een EBITDA-marge van 20,2% (een stijging van 12,4%).<\/p>\n\n\n\n

Een belangrijke mijlpaal was de lancering van de nieuwe productiefaciliteit in Thailand, die eerder dan gepland operationeel werd<\/a>. Samen met de uitbreiding van de fabriek in de VS voor de productie van speculoospasta, versterkt Lotus Bakeries zijn mondiale productiecapaciteit. “Deze investeringen vormen de ruggengraat van onze groeiambities”, aldus CEO Jan Boone.<\/p>\n\n\n\n

Strategische samenwerkingen<\/h2>\n\n\n\n

De samenwerking met Mondelez <\/strong>leverde concrete resultaten<\/a> op: in India werd Biscoff in recordtijd nationaal uitgerold via het distributienetwerk van Mondelez, met een lancering in meer dan 300.000 winkels. Daarnaast doken co-branded chocoladeproducten met Cadbury en Milka op in ruim 20 landen. <\/p>\n\n\n\n

Binnen de Natural Foods-pijler (met merken als Trek en Nakd) steeg de omzet met meer dan 15% naar 300 miljoen euro. Verder is de samenwerking met Froneri voor Biscoff-ijs volgens Boone veelbelovend.<\/p>\n\n\n\n

Ondanks geopolitieke onzekerheden en wisselkoerseffecten blijft Boone dan ook optimistisch. “De sterke consumentenvraag en onze mondiale footprint positioneren ons goed voor de toekomst.” Voor 2026 en 2027 plant Lotus Bakeries circa 250 miljoen euro te investeren in capaciteitsuitbreiding, iets boven het niveau van de afgelopen twee jaar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lotus Bakeries heeft in 2025 een indrukwekkend jaar achter de rug: een omzetstijging van 10% naar 1,355 miljard euro en een winstgroei van 13%. Biscoff blijft sterkhouder, ook in de succesvolle expansie in nieuwe markten.<\/p>\n","protected":false},"author":5,"featured_media":92204,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[640],"topic":[88],"region":[90],"class_list":["post-141592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-lotus-bakeries","topic-bedrijfsresultaten","region-belgie"],"acf":[],"yoast_head":"\nLotus Bakeries: Thailand en speculoospasta als stevige ruggengraat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lotus Bakeries heeft een indrukwekkend jaar achter de rug: een omzetstijging van 10% naar 1,355 miljard euro en een winstgroei van 13%.\" \/>\n<meta name=\"robots\" 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