{"id":141725,"date":"2026-02-09T11:29:49","date_gmt":"2026-02-09T10:29:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141725"},"modified":"2026-02-09T11:29:51","modified_gmt":"2026-02-09T10:29:51","slug":"eerste-keer-dat-amazon-bol-voorbijgaat-in-aantal-zoekopdrachten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/eerste-keer-dat-amazon-bol-voorbijgaat-in-aantal-zoekopdrachten\/","title":{"rendered":"Haalt Amazon in Nederland Bol stilaan in?"},"content":{"rendered":"\n<p><strong>Amazon <\/strong>overtrof in december <strong>Bol <\/strong>qua zoekvolume in Nederland. De Amerikaanse e-commercereus wordt ook steeds zichtbaarder in de productcarrousels van de zoekmachine. Wordt de leiderschapspositie van Bol bedreigd?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Productcaroussels op draaimolen<\/h2>\n\n\n\n<p>De jarenlange investeringen van Amazon in de zoekmachines begint vruchten af te werpen, aldus een analyse van dataplatform Productrise. Door ruim een miljoen producten te tracken in Nederlandse zoekresultaten, merkt het platform dat Amazon sinds oktober 2025 steeds vaker opduikt in organische shoppingblokken.<\/p>\n\n\n\n<p>In de onbetaalde productcarrousels bovenaan en aan de zijkant van de resultatenpagina\u2019s verschijnen steeds vaker verwijzingen naar producten op Amazon, naast Nederlandse webwinkels. Het gaat om organische plaatsingen, dus zonder advertentiebudget, zegt Hugo Huijer, maker van de tracker, aan Emerce: &#8220;Er is een <a href=\"https:\/\/www.emerce.nl\/nieuws\/amazon-overtreft-bol-eerst-zoekvolume\">significante groei in zichtbaarheid<\/a> van bijna 50%.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geen twijfel in omzet<\/h2>\n\n\n\n<p>Rivaal Bol blijft weliswaar zichtbaarst, maar daar is een &#8220;geleidelijke, maar kleine, daling te zien&#8221;. In december zochten Nederlanders in Google Trends bovendien voor het eerst, zij het kortstondig, vaker naar Amazon dan naar Bol.<\/p>\n\n\n\n<p>Toch blijft Bol de marktleider in Nederlandse e-commerce en dat verandert voorlopig niet. De omzet in Nederland wordt voor Amazon geraamd op \u00e9\u00e9n miljard euro, terwijl Bol.com vorig jaar op 3,1 miljard euro uitkwam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon overtrof in december Bol qua zoekvolume in Nederland. De Amerikaanse e-commercereus wordt ook steeds zichtbaarder in de productcarrousels. Wordt de leiderschapspositie van Bol bedreigd?<\/p>\n","protected":false},"author":10,"featured_media":45660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[206,390],"topic":[488],"region":[113],"class_list":["post-141725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-amazon","company-bol-com","topic-marketing","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Haalt Amazon in Nederland Bol stilaan in? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon overtrof in december Bol qua zoekvolume in Nederland. 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