{"id":14191,"date":"2016-07-15T08:05:26","date_gmt":"2016-07-15T08:05:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/sponsored-locations-pokemon-go\/"},"modified":"2016-07-15T08:05:26","modified_gmt":"2016-07-15T08:05:26","slug":"sponsored-locations-pokemon-go","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/sponsored-locations-pokemon-go\/","title":{"rendered":"Pok\u00e8mon GO krijgt gesponsorde locaties"},"content":{"rendered":"<p><strong>Pok\u00e8mon GO<\/strong> is momenteel wereldwijd een enorme hype en daar wil ontwikkelaar Niantic munt uit slaan, met de toevoeging van gesponsorde locaties. Retailers hopen zo meer klanten te lokken.<\/p>\n<p><!--break--><\/p>\n<h2>Klanten lokken<\/h2>\n<p>Dat wil bijvoorbeeld zeggen dat winkels kunnen betalen om locaties te laten opnemen in de game en dat <a href=\"https:\/\/next.ft.com\/content\/75942b12-48ba-11e6-b387-64ab0a67014c\" target=\"_blank\" rel=\"noopener\">ze zullen moeten betalen per bezoek<\/a>\u00a0dat ze over de vloer krijgen dankzij de app. Momenteel zijn er al flink wat retailers die merken dat aanwezig zijn in de game heel wat klanten kan lokken. Zo liet een restaurant in New York verstaan dat het 75 procent meer klanten trok, nadat het 10 dollar had uitgegeven aan een in-app aankoop die Pok\u00e8mon naar hun locatie lokte. Ook andere bedrijven proberen klanten te lokken door aan te geven dat er heel wat Pok\u00e8mon in hun buurt te vinden zijn.<\/p>\n<p>\u00a0<\/p>\n<p>Voor Niantic is deze manier van adverteren niet nieuw: zij zitten immers ook achter de game Ingress, wat kan gezien worden als de voorloper van Pok\u00e8mon GO. Ook daar kunnen bedrijven betalen voor gesponsorde locaties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pok\u00e8mon GO is momenteel wereldwijd een enorme hype en daar wil ontwikkelaar Niantic munt uit slaan, met de toevoeging van gesponsorde locaties. Retailers hopen zo meer klanten te lokken. Klanten lokken Dat wil bijvoorbeeld zeggen dat winkels kunnen betalen om locaties te laten opnemen in de game en dat ze zullen moeten betalen per bezoek\u00a0dat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pok\u00e8mon GO krijgt gesponsorde locaties - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pok&egrave;mon GO is momenteel de grootste hype over zowat de hele wereld. 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