{"id":141936,"date":"2026-02-11T09:29:15","date_gmt":"2026-02-11T08:29:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=141936"},"modified":"2026-02-11T09:39:59","modified_gmt":"2026-02-11T08:39:59","slug":"heineken-schrapt-tot-6-000-banen-na-lauw-jaar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-schrapt-tot-6-000-banen-na-lauw-jaar\/","title":{"rendered":"Heineken schrapt tot 6.000 banen na lauw jaar"},"content":{"rendered":"\n

Heineken <\/strong>kondigt een ingrijpende reorganisatie aan waarbij wereldwijd 5.000 tot 6.000 banen zullen verdwijnen. De biergigant verkocht in 2025 1,2% minder bier en wil nu reorganiseren om jaarlijks 400 tot 500 miljoen euro te besparen.<\/p>\n\n\n\n

Nieuwe organisatiestructuur<\/h2>\n\n\n\n

Heineken zag in 2025 een organische volumedaling van 1,2% tot 281,6 miljoen hectoliter, wat resulteerde in een omzet van 28,9 miljard euro \u2013 een daling ten opzichte van de 30 miljard euro het voorgaande jaar. De zwakke economische omstandigheden en aanhoudende onzekerheid in belangrijke markten, zoals Europa en Noord- en Zuid-Amerika, hebben hun tol ge\u00ebist. CEO Dolf van den Brink, die eind mei aftreedt, benadrukt dat de focus nu ligt op het versnellen van groei door hogere productiviteit en effici\u00ebntie.<\/p>\n\n\n\n

De herstructurering, die zich over de komende twee jaar zal voltrekken, omvat onder meer het samenvoegen van nationale hoofdkantoren tot regionale holdings, wat leidt tot een vereenvoudiging van de organisatiestructuur. De focus van de banenreductie ligt voornamelijk op Europa, maar ook andere regio\u2019s zullen niet gespaard blijven. Heineken telt momenteel ongeveer 87.000 medewerkers wereldwijd. <\/p>\n\n\n\n

Het hoofdkantoor in Amsterdam ontsnapt alvast niet aan de bezuinigingen, en hoewel Heineken nog geen specifieke details heeft vrijgegeven over de impact op de Belgische dochter Alken-Maes<\/strong>, is het aannemelijk dat ook hier banen op de tocht staan. Eerder werd al bekend dat een deel van de Belgische activiteiten naar Nederland wordt overgeheveld<\/a>, wat onvermijdelijk tot banenverlies zal leiden.<\/p>\n\n\n\n

Nieuwe markten en producten nodig<\/h2>\n\n\n\n

Heineken benadrukt dat de reorganisatie noodzakelijk is om de concurrentiepositie te versterken en ruimte te cre\u00ebren voor investeringen in groeimarkten en innovatie. De brouwer blijft voorzichtig in haar verwachtingen voor de korte termijn, maar hoopt dat de genomen maatregelen op termijn zullen leiden tot een herstel van de winstgevendheid.<\/p>\n\n\n\n

De zoektocht naar een opvolger van Van den Brink is nog in volle gang. De huidige CEO, die sinds 2020 aan het roer staat, heeft het bedrijf door turbulente tijden geloodst, maar laat een gemengd beeld achter. Onder zijn leiding heeft Heineken geprobeerd te innoveren, onder meer door de introductie van alcoholvrije varianten en duurzame brouwmethoden. Toch blijft de kernactiviteit \u2013 het verkopen van bier \u2013 onder druk staan.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heineken kondigt een ingrijpende reorganisatie aan waarbij wereldwijd 5.000 tot 6.000 banen zullen verdwijnen. De biergigant verkocht in 2025 1,2% minder bier en wil nu reorganiseren om jaarlijks 400 tot 500 miljoen euro te besparen.<\/p>\n","protected":false},"author":5,"featured_media":132410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736],"people":[],"extra":[43],"company":[130],"topic":[88,1222],"region":[113],"class_list":["post-141936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","extra-plus","company-heineken","topic-bedrijfsresultaten","topic-herstructurering","region-nederland"],"acf":[],"yoast_head":"\nHeineken schrapt tot 6.000 banen na lauw jaar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heineken kondigt aan dat wereldwijd 5.000 tot 6.000 banen zullen verdwijnen. 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