{"id":14225,"date":"2016-07-19T07:57:31","date_gmt":"2016-07-19T07:57:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/lego-no-longer-places-online-retailers-disadvantage\/"},"modified":"2016-07-19T07:57:31","modified_gmt":"2016-07-19T07:57:31","slug":"lego-no-longer-places-online-retailers-disadvantage","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/lego-no-longer-places-online-retailers-disadvantage\/","title":{"rendered":"Lego benadeelt online retailers niet langer"},"content":{"rendered":"<p>Het Deense <strong>Lego <\/strong>heeft onder druk van de Duitse mededingingsautoriteit zijn systeem voor het geven van kortingen aangepast. Tot nu toe kregen online retailers vaak lagere kortingen dan fysieke winkels.<\/p>\n<p><!--break--><\/p>\n<h2>Nieuwe criteria<\/h2>\n<p>Lego zegt nu dat het systeem is aangepast, waardoor<a href=\"http:\/\/www.faz.net\/aktuell\/wirtschaft\/lego-darf-online-haendler-nicht-benachteiligen-14346014.html\" target=\"_blank\" rel=\"noopener\"> iedereen op gelijke voet behandeld wordt<\/a>. Voorheen kregen winkeliers immers korting op basis van het aantal meters schapruimte in de winkel. Daardoor kregen online retailers steevast minder kortingen, waardoor ze de producten dus tegen een hogere prijs moesten verkopen.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens de Duitse mededingingsautoriteit was dat echter in strijd met de wet en Lego heeft dat oordeel nu ook gevolgd en zijn systeem aangepast. De criteria voor het verkrijgen van kortingen moeten volgens het Deense bedrijf nu ook beter de huidige verhouding op de markt weerspiegelen, waarbij de online verkoop een belangrijk onderdeel is geworden.<\/p>\n<p>\u00a0<\/p>\n<p>De mededingingsautoriteit in Duitsland tikte eerder ook al andere merken op de vingers, omdat ze de online kanalen benadeelden. Vaak is dat zo omdat de bedrijven de waarde van het merk niet willen beschadigen met goedkopere online aanbiedingen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Deense Lego heeft onder druk van de Duitse mededingingsautoriteit zijn systeem voor het geven van kortingen aangepast. Tot nu toe kregen online retailers vaak lagere kortingen dan fysieke winkels. Nieuwe criteria Lego zegt nu dat het systeem is aangepast, waardoor iedereen op gelijke voet behandeld wordt. Voorheen kregen winkeliers immers korting op basis van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lego benadeelt online retailers niet langer - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/lego-no-longer-places-online-retailers-disadvantage\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lego benadeelt online retailers niet langer - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Het Deense Lego heeft onder druk van de Duitse mededingingsautoriteit zijn systeem voor het geven van kortingen aangepast. 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