{"id":142447,"date":"2026-02-18T15:50:40","date_gmt":"2026-02-18T14:50:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142447"},"modified":"2026-02-18T15:50:41","modified_gmt":"2026-02-18T14:50:41","slug":"pink-gellac-centraliseert-logistiek-voor-verdere-europese-groei","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/pink-gellac-centraliseert-logistiek-voor-verdere-europese-groei\/","title":{"rendered":"Pink Gellac centraliseert logistiek voor verdere Europese groei"},"content":{"rendered":"\n<p><strong>Pink Gellac<\/strong> heeft zijn volledige logistieke operatie ondergebracht in een nieuw fulfilmentcenter in het Zuid-Hollandse Bleskensgraaf. Het nagelcosmeticamerk centraliseert om makkelijker op te schalen en te internationaliseren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alles op \u00e9\u00e9n plek<\/h2>\n\n\n\n<p>Door de internationale uitbreiding Pink Gellac, dat zowel de eigen Colour Boutiques als sinds oktober de winkels van <strong>Douglas <\/strong>in Nederland en Belgi\u00eb belevert, nam de logistieke complexiteit de voorbije jaren sterk toe, aldus het Nederlandse bedrijf. De nagelspecialist kiest daarom nu voor \u00e9\u00e9n, centraal distributiemodel: Pink Gellac be\u00ebindigde eind 2025 zijn eigen verpakkings- en assemblageactiviteiten en centraliseert alle logistieke processen vanuit \u00e9\u00e9n voorraadpunt. Dat vermindert transportbewegingen en verhoogt de flexibiliteit.<\/p>\n\n\n\n<p>\u201cSamen met Monta zijn we de afgelopen jaren hard gegroeid. Met deze verhuizing leggen we een nieuwe, schaalbare basis onder onze logistiek\u201d, zegt Sander Groenendijk, Chief Finance &amp; Operations Officer van Pink Gellac. \u201cIn het nieuwe fulfilmentcenter hebben we precies wat we nodig hebben om onze internationale ambities waar te maken als B Corp-gecertificeerd merk.\u201d<\/p>\n\n\n\n<p>Het nieuwe centrum is sterk geautomatiseerd en heeft een verpakkingsmachine die tot 30% minder karton per consumentenverzending gebruikt. De locatie in Bleskensgraaf biedt bovendien werk aan mensen met een afstand tot de arbeidsmarkt, die ook voor Pink Gellac assemblage- en logistieke taken uitvoeren. Daarmee koppelt Pink Gellac operationele effici\u00ebntie aan zijn MVO-strategie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pink Gellac heeft zijn volledige logistieke operatie ondergebracht in een nieuw fulfilmentcenter in het Zuid-Hollandse Bleskensgraaf. Het nagelcosmeticamerk centraliseert om makkelijker op te schalen en te internationaliseren.<\/p>\n","protected":false},"author":5,"featured_media":100119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[1488],"topic":[263],"region":[113],"class_list":["post-142447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-pink-gellac","topic-logistiek","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pink Gellac centraliseert logistiek voor verdere Europese groei - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pink Gellac heeft zijn volledige 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