{"id":142501,"date":"2026-02-19T11:36:29","date_gmt":"2026-02-19T10:36:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142501"},"modified":"2026-02-19T11:36:30","modified_gmt":"2026-02-19T10:36:30","slug":"zalandos-generatieve-revolutie-hoe-ai-de-mode-ervaring-herdefinieert","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalandos-generatieve-revolutie-hoe-ai-de-mode-ervaring-herdefinieert\/","title":{"rendered":"Zalando\u2019s generatieve revolutie: hoe AI de mode-ervaring herdefinieert"},"content":{"rendered":"\n<p>Generatieve AI herschrijft de regels van e-commerce \u00e9n van fashion. \u201cDe toekomst van mode draait om emotie, technologie en duidelijke keuzes\u201d, zegt Laura Toledano, general manager Western Europe bij <strong>Zalando<\/strong>. Ze spreekt op 19 maart op het RetailDetail Omnichannel &amp; E-commerce Congress in Brussel over de rol van AI in de toekomst van retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van statisch naar dynamisch<\/h2>\n\n\n\n<p>Moderetail staat aan de vooravond van een fundamentele transformatie. Waar platforms jarenlang streden op schaal en operationele effici\u00ebntie, wordt de concurrentiestrijd nu beslist op het snijvlak van technologie, emotie en vertrouwen. Zalando zet vol in op deze verschuiving. De Duitse reus maakt komaf met de traditionele e-commerceformats.<\/p>\n\n\n\n<p>Waar producten jarenlang werden gepresenteerd op witte achtergronden, zet Zalando nu in op contextuele beelden, productvideo\u2019s en virtuele paskamers. Generatieve AI stelt de retailer in staat om content te cre\u00ebren die niet alleen informatief, maar ook inspirerend is, vertelt Laura Toledano op het RetailDetail Omnichannel &amp; E-commerce Congress op 19 maart.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Emotie als onderscheidend wapen<\/h2>\n\n\n\n<p>In een markt die verzadigd raakt met snelle, goedkope mode, kiest Zalando voor een andere koers. \u201cWe moeten aanwezig zijn op het kruispunt waar inspiratie leidt tot aankoop. We willen klanten dus niet alleen laten kopen, maar hen ook inspireren&#8221;, vertelde de topvrouw in een interview met RetailDetail.<\/p>\n\n\n\n<p>Die visie vertaalt zich in features zoals de \u2018Zalando Assistant\u2019, een AI-gestuurde stylingtool die gepersonaliseerde adviezen geeft op basis van klantgedrag, en \u2018boards\u2019 \u2013 digitale moodboards waar gebruikers outfits kunnen samenstellen en delen. Wie een product in context ziet, koopt bovendien sneller.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Technologie met een menselijk gezicht<\/h2>\n\n\n\n<p>AI speelt een sleutelrol in de transformatie, maar Toledano benadrukt dat het geen doel op zich is. Personalisatie blijft gebaseerd op expliciete en impliciete klantensignalen, met duidelijke grenzen. \u201cWe willen relevant zijn, niet opdringerig. Daarom voegen we altijd een element van ontdekking toe.\u201d Ook in de relatie met merken blijft menselijk contact essentieel: &#8220;AI kan veel, maar geen partnerschap vervangen.\u201d<\/p>\n\n\n\n<p>De keynote belicht hoe deze innovaties voor meer vertrouwen zorgen, retourpercentages verlagen en nog meer inspirerende winkelervaringen cre\u00ebren voor miljoenen klanten in heel Europa. De strategie werpt alvast vruchten af: het aantal actieve klanten bereikte onlangs een record.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/omnichannel-e-commerce-congress-2026\/\">Ontdek op het RetailDetail Omnichannel &amp; E-Commerce Congress in Trademart Brussels naast Zalando ook Delhaize, Les Jumelles, Drukke Mama&#8217;s en meer! <\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/omnichannel-e-commerce-congress-2026\/\">GEBRUIK DE CODE \u2018LOVE14\u2019 EN ONTVANG 14% EXTRA KORTING V\u00d3\u00d3R 20 FEBRUARI<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Generatieve AI herschrijft de regels van e-commerce \u00e9n van fashion. \u201cDe toekomst van mode draait om emotie, technologie en duidelijke keuzes\u201d, zegt Laura Toledano, general manager Western Europe bij Zalando. Ze spreekt op 19 maart op het RetailDetail Omnichannel &#038; E-commerce Congress in Brussel over de rol van AI in de toekomst van retail.<\/p>\n","protected":false},"author":5,"featured_media":121410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[1467],"people":[],"extra":[],"company":[287],"topic":[233,778],"region":[],"class_list":["post-142501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-artificiele-intelligentie","company-zalando","topic-innovatie","topic-retaildetail-omnichannel-congress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando\u2019s generatieve revolutie: hoe AI de mode-ervaring herdefinieert - 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