{"id":142520,"date":"2026-02-19T14:53:12","date_gmt":"2026-02-19T13:53:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142520"},"modified":"2026-02-19T14:53:52","modified_gmt":"2026-02-19T13:53:52","slug":"arla-tempert-verwachtingen-na-recordjaar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/arla-tempert-verwachtingen-na-recordjaar\/","title":{"rendered":"Arla tempert verwachtingen na recordjaar"},"content":{"rendered":"\n

Arla Foods<\/strong> sloot 2025 af met een recordomzet, maar verwacht een lastiger 2026 door lagere marktprijzen. Omdat die prijsdalingen de koopkracht van consumenten zullen ondersteunen, mikt het bedrijf wel op volumegedreven groei bij de strategische merken.<\/p>\n\n\n\n

“Merken blijven relevant”<\/h2>\n\n\n\n

De Deense zuivelco\u00f6peratie rapporteerde voor 2025 een omzet van 15,1 miljard euro, gedragen door een recordmelkinname van 14,3 miljard kilogram. De merkomzet steeg met 6,9% tot 7,03 miljard euro. Net als sectorgenoot FrieslandCampina<\/strong> zag Arla een jaar met twee gezichten<\/a>: hoewel de hogere prijsniveaus in de eerste helft van het jaar de volumes be\u00efnvloedden, bleef de onderliggende vraag intact. Naarmate de koopkracht aantrok, keerden consumenten terug naar de producten die zij vertrouwen, meldt het bedrijf. Het volumemomentum versnelde in de tweede jaarhelft naar 1,8%. Over heel 2025 kwam de volumegroei uit op 0,2%.<\/p>\n\n\n\n

\u201cOnze merken hebben dit jaar hun waarde bewezen met indrukwekkende omzetcijfers. Het sterke herstel van het volume in de tweede helft van het jaar bevestigt dat onze merken nog steeds zeer relevant zijn. Dat we het jaar afsluiten met een positieve volumegroei en zo’n sterke omzetprestatie, bewijst hoe robuust onze portfolio is\u201d, aldus CEO Peder Tuborgh.<\/p>\n\n\n\n

Voor 2026 voorziet Arla een groepsomzet tussen 13 en 14,1 miljard euro, als gevolg van lagere marktprijzen vergeleken met de pieken begin 2025. Hoewel lagere prijsniveaus de totale omzet zullen be\u00efnvloeden, zullen zij naar verwachting ook de koopkracht van consumenten ondersteunen. Bijgevolg voorspelt Arla een terugkeer naar sterkere groei voor zijn strategische merken, met volumegedreven omzetgroei voor merken in de orde van 1 tot 3%. Het bedrijf verwacht dat de volatiele marktomstandigheden van eind vorig jaar in 2026 aanhouden en in de loop van het jaar afnemen naarmate vraag en aanbod zich aanpassen.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Arla Foods sloot 2025 af met een recordomzet, maar verwacht een lastiger 2026 door lagere marktprijzen. 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