{"id":142718,"date":"2026-02-24T09:13:28","date_gmt":"2026-02-24T08:13:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142718"},"modified":"2026-02-24T09:13:29","modified_gmt":"2026-02-24T08:13:29","slug":"duurzame-onlinesupermarkten-pieter-pot-en-andy-fuseren","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/duurzame-onlinesupermarkten-pieter-pot-en-andy-fuseren\/","title":{"rendered":"Duurzame onlinesupermarkten Pieter Pot en Andy fuseren"},"content":{"rendered":"\n

De Nederlandse verpakkingsvrije onlinesupermarkt Pieter Pot<\/strong> en de Belgische drankenbezorger Andy <\/strong>slaan de handen ineen. Samen willen ze de eerste internationale supermarktketen zonder wegwerpverpakkingen in de Benelux vormen.<\/p>\n\n\n\n

Van doorstart naar schaalvoordeel<\/h2>\n\n\n\n

Beide bedrijven bundelen hun krachten met als missie statiegeldverpakkingen als nieuwe standaard te vestigen \u2013 en zo de afvalberg structureel te verkleinen. \u201cWe hebben nu de schaal om duurzame systeemverandering in de supermarktsector te versnellen\u201d, zegt Dries Vander Stichele, medeoprichter van Andy. De focus ligt op verdere groei, operationele effici\u00ebntie en het aantrekken van nieuwe klanten.<\/p>\n\n\n\n

De fusie komt er weliswaar na een roerige periode voor beide spelers. Pieter Pot, opgericht in 2019, groeide aanvankelijk snel naar een omzet van 10 miljoen euro, maar strandde in 2023 in een faillissement<\/a>. Een crowdfundingcampagne redde het bedrijf. Andy, actief sinds 2020, legde in 2023 eveneens de boeken neer, maar maakte in 2024 een doorstart met een effici\u00ebnter businessmodel<\/a>.<\/p>\n\n\n\n

Nu smelten de twee samen tot \u00e9\u00e9n organisatie met twee consumentenmerken: Pieter Pot blijft actief in Nederland, Andy in Belgi\u00eb. Klanten profiteren van een breder assortiment, lagere verzendkosten en een gezamenlijke impact: tot nu toe hebben beide bedrijven al 10 miljoen wegwerpverpakkingen uit de keten gehaald.<\/p>\n\n\n\n

“Ecovenience” als businesscase<\/h2>\n\n\n\n

Het nieuwe fusiebedrijf wordt nu geleid door Jouri Schoemaker, Pieter-Jan Wouters en Dries Vander Stichele, de medeoprichters van Andy. \u201cSamen kunnen we onze missie veel sneller realiseren\u201d, zegt Pieter-Jan Wouters. \u201cVerpakkingsvrij boodschappen doen wordt hiermee toegankelijker voor een veel grotere groep.\u201d<\/p>\n\n\n\n

De nieuwe keten opereert met een circulair systeem van herbruikbare glazen potten en flessen, die gemiddeld meer dan 40 keer worden hergebruikt. Jouri Schoemaker, CEO van Pieter Pot, noemt het “ecovenience”: \u201cWe bewijzen dat duurzaamheid en gemak hand in hand kunnen gaan. Met deze schaalvergroting kunnen we dat effect in de hele Benelux vergroten.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

De Nederlandse verpakkingsvrije onlinesupermarkt Pieter Pot en de Belgische drankenbezorger Andy slaan de handen ineen. 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