{"id":142759,"date":"2026-02-24T14:20:50","date_gmt":"2026-02-24T13:20:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142759"},"modified":"2026-02-24T14:20:51","modified_gmt":"2026-02-24T13:20:51","slug":"jde-peets-groei-te-danken-aan-20-duurdere-koffie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jde-peets-groei-te-danken-aan-20-duurdere-koffie\/","title":{"rendered":"JDE Peet\u2019s: groei te danken aan 20% duurdere koffie"},"content":{"rendered":"\n

JDE Peet\u2019s<\/strong> moest in 2025 fors aan de prijsknop draaien om de historisch hoge koffieboonprijzen op te vangen. Het moederbedrijf van Douwe Egberts, Senseo en L\u2019OR verhoogde zijn prijzen met gemiddeld 19,5%. Ondanks een volumedaling, steeg de omzet zo alsnog.<\/p>\n\n\n\n

Ongeziene koffie-inflatie<\/h2>\n\n\n\n

Vorig jaar steeg de omzet met 12,3% tot 9,921 miljard euro bij JDE Peet’s, maar die groei kwam vrijwel volledig uit prijsverhogingen: het volume daalde met 4,3%. Het bedrijf praat zelf over \u201congeziene (groene) koffie-inflatie\u201d: de totale kosteninflatie liep op tot 1,6 miljard euro.<\/p>\n\n\n\n

JDE Peet\u2019s reageerde met productiviteitsmaatregelen en prijsstijgingen, maar dat laatste naar eigen zeggen “enkel waar onvermijdelijk”. Toch verzetten Europese retailers zich tegen de hogere inkoopprijzen, wat leidde tot lege schappen bij onder meer Colruyt, Jumbo en Aldi<\/a>. Het concern spreekt van \u201cvergeldingsacties gedurende prijsonderhandelingen met winkelketens\u201d. In Europa daalden de volumes zo met 8%.<\/p>\n\n\n\n

Besparingen en overname<\/h2>\n\n\n\n

Topman Rafa Oliveira noemt 2025 desondanks \u201ceen zeer goed jaar voor JDE Peet\u2019s\u201d: hij slaagde erin de operationele winst op peil te houden. De aangepaste EBIT steeg autonoom met 1,2% naar 1,3 miljard euro. In het kader van de nieuwe strategie \u2018Reignite the Amazing\u2019, boekte het bedrijf in 2025 voor 70 miljoen euro aan extrabesparingen: er vielen ontslagen op de hoofdkantoren en de groep stootte niet-kernactiviteiten af, waaronder de theetak in Turkije en drie fabrieken in het Verenigd Koninkrijk, Brazili\u00eb en de Verenigde Staten.<\/p>\n\n\n\n

Begin begin april of uiterlijk in het begin van het tweede kwartaal moet ook de geplande overname door Keurig Dr Pepper<\/strong> een feit zijn. Die Amerikaanse groep wil JDE Peet\u2019s overnemen voor zo’n 18 miljard dollar<\/a>. Om de deal te sluiten, haalde Keurig Dr Pepper deze week nog 1,5 miljard dollar aan aandelenfinanciering op bij langetermijninvesteerders.<\/p>\n","protected":false},"excerpt":{"rendered":"

JDE Peet\u2019s moest in 2025 fors aan de prijsknop draaien om de historisch hoge koffieboonprijzen op te vangen. Het moederbedrijf van Douwe Egberts, Senseo en L\u2019OR verhoogde zijn prijzen met gemiddeld 19,5%. Ondanks een volumedaling, steeg de omzet zo alsnog.<\/p>\n","protected":false},"author":5,"featured_media":142760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[315],"people":[],"extra":[43],"company":[747,1780],"topic":[88],"region":[],"class_list":["post-142759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-koffie","extra-plus","company-jde-peets","company-keurig-dr-pepper","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"\nJDE Peet\u2019s: groei te danken aan 20% duurdere koffie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"JDE Peet\u2019s moest in 2025 fors aan de prijsknop draaien om de historisch hoge koffieboonprijzen op te vangen. 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