{"id":142786,"date":"2026-02-25T09:45:13","date_gmt":"2026-02-25T08:45:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=142786"},"modified":"2026-02-25T09:59:30","modified_gmt":"2026-02-25T08:59:30","slug":"zalando-rolt-tweedehands-kinderkleding-uit","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-rolt-tweedehands-kinderkleding-uit\/","title":{"rendered":"Zalando rolt tweedehands kinderkleding uit"},"content":{"rendered":"\n

Zalando <\/strong>breidt zijn tweedehandsplatform uit en richt zich voortaan expliciet op gezinnen. Vanaf nu biedt de Berlijnse e-commercespeler tweedehands kinderkleding aan in veertien Europese landen, waaronder Belgi\u00eb en Nederland.<\/p>\n\n\n\n

Kinderen beste doelgroep <\/h2>\n\n\n\n

Ouders kunnen voortaan kleding kopen en gedragen stukken inruilen tegen een tegoedbon voor een volgende aankoop. Met die stap wil Zalando de categorie Kids uitbouwen tot een volwaardige familiebestemming. Het bedrijf spreekt zelf van een \u201cholistische familiebestemming\u201d, waar het ouders en verzorgers bedient \u201cvanaf de babytijd tot de tienerjaren\u201d.<\/p>\n\n\n\n

Waarom net die doelgroep? “Onze Kids & Family-klanten behoren tot onze meest loyale en frequente shoppers. Ze zoeken kwaliteit, vertrouwen en gemak”, zegt Veronika Moles, Commercial Director Kids bij Zalando. \u201cWe pakken echt een pijnpunt van klanten aan door ouders te helpen opruimen, aangezien kinderen zo snel uit hun kleding groeien.\u201d<\/p>\n\n\n\n

C2B2C-model<\/h2>\n\n\n\n

Het aanbod werkt volgens een C2B2C-model: consumenten kopen tweedehandsartikelen en verkopen gedragen kinderkleding rechtstreeks terug aan Zalando. Ouders kunnen \u201czo goed als nieuwe of licht gedragen kinderkleding die ze op Zalando kochten\u201d inruilen voor een voucher die geldig blijft voor het volledige assortiment, inclusief tweedehands. Klanten hoeven geen foto\u2019s te maken en betalen geen verzendkosten. Een intern team controleert elk item op kwaliteit voordat het opnieuw online verschijnt.<\/p>\n\n\n\n

Alice Marshall, Director Pre-Owned bij Zalando, zegt: \u201cMet onze Pre-owned-categorie nemen we de frictie weg die vaak met tweedehands shoppen gepaard gaat. Klanten kunnen een premium tweedehands winterjas en een nieuw paar sneakers in \u00e9\u00e9n keer kopen, met het vertrouwen dat elk stuk met de hand op kwaliteit is gecontroleerd.\u201d<\/p>\n\n\n\n

Tweedehands verdubbeld<\/h2>\n\n\n\n

De timing sluit aan bij een duidelijke trend. De verkoop van tweedehandsmode (“Pre-Owned” op het platform) voor volwassenen is de voorbije jaren al verdubbeld bij Zalando. Tot 50% van de aangeboden items verkoopt binnen de eerste 24 uur na publicatie. Voor premiummerken loopt dat aandeel op tot 90%.<\/p>\n\n\n\n

In 2025 bestond meer dan 40% van de bestellingen uit zogenoemde \u2018mixed baskets\u2019: klanten combineerden tweedehandsartikelen met nieuwe mode- of beautyproducten in \u00e9\u00e9n checkout. Dat koopgedrag onderstreept hoe Zalando nieuw en tweedehands strategisch verweeft.<\/p>\n\n\n\n

De tweedehands kindercategorie is per direct beschikbaar in Oostenrijk, Belgi\u00eb, Tsjechi\u00eb, Denemarken, Finland, Frankrijk, Duitsland, Ierland, Itali\u00eb, Luxemburg, Nederland, Polen, Spanje en Zweden. <\/p>\n","protected":false},"excerpt":{"rendered":"

Zalando breidt zijn tweedehandsplatform uit en richt zich voortaan expliciet op gezinnen. 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