{"id":14300,"date":"2016-07-28T10:56:37","date_gmt":"2016-07-28T10:56:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/michael-kors-turns-instagram-instakors\/"},"modified":"2016-07-28T10:56:37","modified_gmt":"2016-07-28T10:56:37","slug":"michael-kors-turns-instagram-instakors","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/michael-kors-turns-instagram-instakors\/","title":{"rendered":"Michael Kors maakt van Instagram eigen InstaKors"},"content":{"rendered":"<p>Het modehuis <strong>Michael Kors<\/strong> heeft met InstaKors een eigen versie gelanceerd van <strong>Instagram<\/strong>, waarbij bezoekers directe links krijgen naar productpagina\u2019s, maar ook voordelen krijgen als ze regelmatig terugkeren.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Speciale voordelen<\/h2>\n<p>Het huidige InstaKors is eigenlijk een update van een eerste versie uit 2014, waarbij gebruikers een mail in hun inbox kregen met alle informatie van het product, wanneer afbeeldingen van Michael Kors op Instagram getagd werden met #InstaKors.<\/p>\n<p>\u00a0<\/p>\n<p>In het nieuwe systeem is er een speciale website opgericht, waar alle afbeeldingen van Michael Kors op Instagram terug te vinden zijn. Die worden dan direct gelinkt aan de correcte productpagina\u2019s. Michael Kors gaat zo tewerk, omdat Instagram het niet toestaat om links naar andere pagina\u2019s te zetten in de beschrijvingen van foto\u2019s.<\/p>\n<p>\u00a0<\/p>\n<p>Naast die feed kunnen klanten ook voordelen krijgen wanneer ze regelmatig reageren op afbeeldingen van Michael Kors op Instagram, zoals toegang tot speciale kortingen. Bij de lancering van een nieuwe collectie worden bepaalde producten zelfs eerst verkocht via InstaKors, nog voor ze te vinden zijn op de online shop.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe weten dat onze fans op sociale media <a href=\"http:\/\/www.glossy.co\/instagram-effect\/beyond-social-shopping-retailers-are-building-social-loyalty-programs\" target=\"_blank\" rel=\"noopener\">onze meest ge\u00ebngageerde fans zijn<\/a> en we wilden een manier vinden om ze iets extra te geven\u201d, zegt Lisa Pomerantz, senior vicepresident bij Michael Kors, over het idee achter InstaKors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het modehuis Michael Kors heeft met InstaKors een eigen versie gelanceerd van Instagram, waarbij bezoekers directe links krijgen naar productpagina\u2019s, maar ook voordelen krijgen als ze regelmatig terugkeren. \u00a0 Speciale voordelen Het huidige InstaKors is eigenlijk een update van een eerste versie uit 2014, waarbij gebruikers een mail in hun inbox kregen met alle informatie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Michael Kors maakt van Instagram eigen InstaKors - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Michael Kors heeft met InstaKors een eigen versie van Instagram opgezet, waar het alle afbeeldingen kan linken aan productpagina&#039;s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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