{"id":143035,"date":"2026-03-02T14:28:34","date_gmt":"2026-03-02T13:28:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143035"},"modified":"2026-03-02T15:27:47","modified_gmt":"2026-03-02T14:27:47","slug":"leger-des-heils-opent-een-virtuele-winkel-binnen-roblox","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/leger-des-heils-opent-een-virtuele-winkel-binnen-roblox\/","title":{"rendered":"[In Beeld] Leger des Heils opent virtuele tweedehandswinkel in Roblox"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Get thrifting on Roblox.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/QPs_BuqyOHY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Het <strong>Leger des Heils<\/strong> heeft de eerste digitale kringloopwinkel in de metaverse: de Amerikaanse organisatie opende een digitale tweedehandswinkel op het gamingplatform <strong>Roblox<\/strong>. Jongeren kunnen er virtuele spullen kopen, gebaseerd op echte kringloopkoopjes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kringloopwinkel 2.0<\/h2>\n\n\n\n<p>Het Amerikaanse Leger des Heils (The Salvation Army) gaat naar eigen zeggen op &#8220;missie&#8221; naar de leefwereld van Gen Z en Gen Alpha: om de jeugd te bereiken, lanceerde de caritatieve organisatie op 19 februari Thrift Score, de eerste virtuele kringloopwinkel ter wereld. De winkel wil er duurzaamheid, gaming en sociale impact combineren.<\/p>\n\n\n\n<p>Alleen kan je er niet &#8220;echt&#8221; iets kopen&#8230; Thrift Score is geen traditionele webshop, maar een volledig interactieve ervaring binnen Roblox. Spelers kunnen in digitale rekken snuffelen, unieke kledingstukken voor hun avatars ontdekken en deze aanschaffen met virtueel geld. Het aanbod bestaat uit samenwerkingen met populaire Roblox-creators, digitale replica\u2019s van echte Leger des Heils-items en donaties van spelers zelf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Natuurlijke kennismaking<\/h2>\n\n\n\n<p>Lt. Kolonel Mark Nelson, ARC Commander bij het Leger des Heils, benadrukt het bredere doel van het initiatief: &#8220;Kringlopen draait niet alleen om de prijs, maar om creativiteit, individualiteit en een hoger doel. Door onze kringloopwinkel naar Roblox te brengen, laten we een nieuwe generatie op een natuurlijke manier kennismaken met de waarden van het Leger des Heils.&#8221;<\/p>\n\n\n\n<p>In plaats van een op zichzelf staande virtuele wereld te cre\u00ebren, is Thrift Score bewust ge\u00efntegreerd in populaire Roblox-games zoals Seaboard City en Daycare Party. Hierdoor komen spelers de kringloopwinkel tegen tijdens hun reguliere speelsessies, wat de drempel verlaagt om het uit te proberen.<\/p>\n\n\n\n<p>Voor de 157 jaar oude organisatie is Roblox, dat maandelijks meer dan 200 miljoen actieve gebruikers telt, niet alleen een marketingkanaal, maar ook een nieuwe inkomstenbron: de opbrengsten van Thrift Score ondersteunen revalidatie-, herstel- en gemeenschapsprogramma\u2019s. De prijzen zijn weliswaar laag gehouden om zo veel mogelijk gebruikers te bereiken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Leger des Heils heeft de eerste digitale kringloopwinkel in de metaverse: de Amerikaanse organisatie opende een digitale tweedehandswinkel op het gamingplatform Roblox. Jongeren kunnen er virtuele spullen kopen, gebaseerd op echte kringloopkoopjes.<\/p>\n","protected":false},"author":5,"featured_media":143092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-video.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[1967,603,94],"people":[],"extra":[43],"company":[],"topic":[198,488],"region":[207],"class_list":["post-143035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","tag-gamification","tag-metaversum","tag-tweedehands","extra-plus","topic-e-commerce","topic-marketing","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Leger des Heils opent virtuele tweedehandswinkel in Roblox - RetailDetail 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