{"id":14306,"date":"2016-07-28T17:43:49","date_gmt":"2016-07-28T17:43:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/birchbox-uses-snapchat-customer-service\/"},"modified":"2016-07-28T17:43:49","modified_gmt":"2016-07-28T17:43:49","slug":"birchbox-uses-snapchat-customer-service","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/","title":{"rendered":"Birchbox gebruikt Snapchat voor klantendienst"},"content":{"rendered":"<p><strong>Birckbox<\/strong>, de abonnementsdienst voor schoonheidsproducten, is aan het testen of het klanten met problemen kan helpen via Snapchat. Klanten moeten daarvoor gebruik maken van de video en voice calling mogelijkheden van de app.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Eerste test groot succes<\/h2>\n<p>Klanten kunnen \u00e9\u00e9n keer per week een telefoontje plegen via Snapchat, om in contact te komen met de mensen van Birchbox. Bij een eerste test kreeg Birchbox ongeveer 30 telefoontjes op een uur tijd en elk telefoontje nam ongeveer 5 minuten in beslag.<\/p>\n<p>\u00a0<\/p>\n<p>Een deel van de gebruikers was gewoon nieuwsgierig of het telefoontje echt zou plaatsvinden, terwijl een aantal anderen echt tips vroegen aan de mensen van Birchbox. Nog een groep gebruikers wilde gewoon tonen welke producten ze net hadden ontvangen.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe merkten ook dat een aantal bellers ons wel volgde op Snapchat, maar <a href=\"http:\/\/digiday.com\/brands\/birchboxs-newest-snapchat-trick-video-voice-calling\/\" target=\"_blank\" rel=\"noopener\">dat ze nog geen abonnement hadden bij Birchbox<\/a>. Aan hen hebben we de voordelen van een abonnement uitgelegd\u201d, zegt Juliette Dallas-Feeney, Senior Social Media Manager. \u201cDankzij deze feature kunnen we de kloof tussen contact leggen via Snapchat en het echt nemen van een abonnement verkleinen.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>Na de eerste test kreeg Birchbox heel wat berichten met de vraag of er opnieuw een chat kon gehouden worden. Daarom werd besloten om het voortaan \u00e9\u00e9n keer per week te doen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birckbox, de abonnementsdienst voor schoonheidsproducten, is aan het testen of het klanten met problemen kan helpen via Snapchat. Klanten moeten daarvoor gebruik maken van de video en voice calling mogelijkheden van de app. \u00a0 Eerste test groot succes Klanten kunnen \u00e9\u00e9n keer per week een telefoontje plegen via Snapchat, om in contact te komen met [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Birchbox gebruikt Snapchat voor klantendienst - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Birchbox gaat Snapchat inzetten om met zijn klanten in contact te komen via de voice en video calling functies van de app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Birchbox gebruikt Snapchat voor klantendienst - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Birchbox gaat Snapchat inzetten om met zijn klanten in contact te komen via de voice en video calling functies van de app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-28T17:43:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Birchbox gebruikt Snapchat voor klantendienst\",\"datePublished\":\"2016-07-28T17:43:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/\"},\"wordCount\":212,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"m-Tail\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/\",\"name\":\"Birchbox gebruikt Snapchat voor klantendienst - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"datePublished\":\"2016-07-28T17:43:49+00:00\",\"description\":\"Birchbox gaat Snapchat inzetten om met zijn klanten in contact te komen via de voice en video calling functies van de app.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"width\":281,\"height\":147},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/m-tail\\\/birchbox-uses-snapchat-customer-service\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Birchbox gebruikt Snapchat voor klantendienst\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Birchbox gebruikt Snapchat voor klantendienst - RetailDetail BE","description":"Birchbox gaat Snapchat inzetten om met zijn klanten in contact te komen via de voice en video calling functies van de app.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/","og_locale":"nl_NL","og_type":"article","og_title":"Birchbox gebruikt Snapchat voor klantendienst - RetailDetail BE","og_description":"Birchbox gaat Snapchat inzetten om met zijn klanten in contact te komen via de voice en video calling functies van de app.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/","og_site_name":"RetailDetail BE","article_published_time":"2016-07-28T17:43:49+00:00","og_image":[{"width":281,"height":147,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1","type":"image\/png"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"dev@grandiz.com","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Birchbox gebruikt Snapchat voor klantendienst","datePublished":"2016-07-28T17:43:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/"},"wordCount":212,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","articleSection":["m-Tail"],"inLanguage":"nl-NL","copyrightYear":"2016","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/","name":"Birchbox gebruikt Snapchat voor klantendienst - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","datePublished":"2016-07-28T17:43:49+00:00","description":"Birchbox gaat Snapchat inzetten om met zijn klanten in contact te komen via de voice en video calling functies van de app.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","width":281,"height":147},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/birchbox-uses-snapchat-customer-service\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Birchbox gebruikt Snapchat voor klantendienst"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/nl\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/14306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=14306"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/14306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/84"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=14306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=14306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=14306"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=14306"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=14306"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=14306"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=14306"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=14306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}