{"id":143135,"date":"2026-03-03T10:11:24","date_gmt":"2026-03-03T09:11:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143135"},"modified":"2026-03-03T10:11:25","modified_gmt":"2026-03-03T09:11:25","slug":"cannabisproducent-koopt-britse-brouwer-brewdog-uit-faillissement","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/cannabisproducent-koopt-britse-brouwer-brewdog-uit-faillissement\/","title":{"rendered":"Cannabisproducent koopt Britse brouwer BrewDog uit faillissement"},"content":{"rendered":"\n

BrewDog <\/strong>valt in handen van de Amerikaanse producent van dranken en cannabisproducten Tilray Brands<\/strong>. De Britse craftbierproducent met eigen caf\u00e9s vroeg het faillissement aan, waarna Tilray (een deel) van de activiteiten overnam.<\/p>\n\n\n\n

Bijna 500 ontslagen<\/h2>\n\n\n\n

Voor 33 miljoen pond blijft dan toch een stukje van BrewDog bestaan: Tilray koopt de merkrechten, de Britse brouwerijactiviteiten en elf winstgevende pubs in het Verenigd Koninkrijk en Ierland. Over de Verenigde Staten en Australi\u00eb lopen nog aparte onderhandelingen. Over ongeveer een maand valt daar een deal te verwachten.<\/p>\n\n\n\n

Toch is de overname voor veel betrokkenen een schamele troost. De Schotse craftbrouwer vroeg het faillissement aan nadat de onderneming in de afgelopen vijf jaar bijna 150 miljoen pond verlies (175,5 miljoen euro) opstapelde. De curator meldde eerder al dat 484 werknemers hun baan verliezen en 38 bars sluiten. Aandeelhouders, onder wie een 200.000-tal kleine investeerders via het programma Equity for Punks, ontvangen geen uitkering.<\/p>\n\n\n\n

Nieuwe internationale koers<\/h2>\n\n\n\n

Ook maken de internationale activiteiten, waaronder bars in Rotterdam, Brussel en Berlijn, geen deel uit van de deal. De caf\u00e9s onder franchise blijven wel bestaan, maar de Duitse tak – die naast een bar ook een brouwerij in Berlijn omvatte – wordt geliquideerd, meldt BBC. Internationale expansie is nochtans een van de hoofddoelen van Tilray, dat “aanzienlijke groeikansen voor BrewDog ziet door bredere distributie en de mogelijkheid om opnieuw te investeren in merk en innovatie<\/a>.”<\/p>\n\n\n\n

\u201cBrewDog is een van de meest iconische, missiegedreven craftbiermerken in het Verenigd Koninkrijk, met een rooskleurige toekomst”, aldus Tilray-topman Irwin D. Simon. De overgenomen activiteiten realiseren naar verwachting 200 miljoen dollar (184 miljoen euro) aan jaaromzet en een aangepaste ebitda van 6 tot 8 miljoen dollar (5,5 tot 7,4 miljoen euro). Simon wil via de overname ook de eigen Amerikaanse merken versneld in Europa introduceren. Op groepsniveau mikt Tilray nu op een jaaromzet van 1,2 miljard dollar (1,1 miljard euro).<\/p>\n","protected":false},"excerpt":{"rendered":"

BrewDog valt in handen van de Amerikaanse producent van dranken en cannabisproducten Tilray Brands. De Britse craftbierproducent met eigen caf\u00e9s vroeg het faillissement aan, waarna Tilray (een deel) van de activiteiten overnam.<\/p>\n","protected":false},"author":5,"featured_media":67223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736],"people":[],"extra":[43],"company":[1956],"topic":[703,281],"region":[283],"class_list":["post-143135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","extra-plus","company-brewdog","topic-faillissement","topic-overname","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"\nCannabisproducent koopt Britse brouwer BrewDog uit faillissement - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cannabisproducent-koopt-britse-brouwer-brewdog-uit-faillissement\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cannabisproducent koopt Britse brouwer BrewDog uit faillissement - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"BrewDog valt in handen van de Amerikaanse producent van dranken en cannabisproducten Tilray Brands. 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