{"id":143221,"date":"2026-03-04T09:37:06","date_gmt":"2026-03-04T08:37:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143221"},"modified":"2026-03-04T09:56:31","modified_gmt":"2026-03-04T08:56:31","slug":"in-beeld-colora-onthult-nieuw-belevingsconcept-in-waregem","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/in-beeld-colora-onthult-nieuw-belevingsconcept-in-waregem\/","title":{"rendered":"[In Beeld] Colora onthult nieuw belevingsconcept in Waregem"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 574)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143225\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Inspiratiezone-2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143232\" data-id=\"143232\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Gevel-26-02-2026-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Gevel-26-02-2026-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Gevel-26-02-2026-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Gevel-26-02-2026-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Gevel-26-02-2026-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Gevel-26-02-2026.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143233\" data-id=\"143233\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Inspiratiezone-2-03-2026-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Inspiratiezone-2-03-2026-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Inspiratiezone-2-03-2026-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Inspiratiezone-2-03-2026-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Inspiratiezone-2-03-2026-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/Inspiratiezone-2-03-2026.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-143234\" data-id=\"143234\" data-aspect-ratio=\"1024 \/ 768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/collectiezone-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/collectiezone-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/collectiezone-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/collectiezone-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/collectiezone-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/03\/collectiezone.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>De verfwinkel als belevingsruimte: dat is het nieuwe concept dat <strong>Colora <\/strong>lanceert in zijn vestiging in Waregem. Advies en ervaring staan er centraal dankzij interactieve schermen, persoonlijke moodboards en een uitgebreider assortiment interieuroplossingen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van verfwinkel naar interieurhub<\/h2>\n\n\n\n<p>Colora Waregem is de eerste winkel volgens het nieuwe concept, dat is ontwikkeld samen met interieurarchitectenbureau PUUR. Klanten kunnen er niet alleen terecht voor verf, maar ook voor behang, vinylparket, sierlijsten en raamdecoratie. &#8220;Verf en kleur blijven onze kern, maar we willen klanten uitnodigen om breder te kijken&#8221;, aldus uitbater Nicolas Camelbeke. &#8220;Met dit concept helpen we hen om hun interieur volledig af te werken, van vloer tot plafond.&#8221;<\/p>\n\n\n\n<p>Een van de opvallendste innovaties is het gebruik van RFID-tags. Klanten kunnen kleurstalen inscannen, waarna een interactief scherm de gekozen tint toont in verschillende interieursettings. Zo krijgen ze een realistischer beeld van het effect van de kleur en ontdekken ze combinaties. Daarnaast is er een moodboardzone waar klanten samen met een medewerker materialen en kleuren kunnen samenstellen. Het resultaat wordt vervolgens per e-mail toegestuurd, inclusief alle productreferenties.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eerste in reeks vernieuwingen<\/h2>\n\n\n\n<p>Ook structuurverven krijgen een prominentere plek in de winkel. Grote stalen en digitale schermen tonen realisaties en technische informatie, zodat klanten een weloverwogen keuze kunnen maken. Wie professionele hulp nodig heeft, brengt Colora klanten in contact met erkende schilders. <\/p>\n\n\n\n<p>De service blijft een prioriteit. Klanten kunnen nog steeds rekenen op persoonlijk advies in de winkel, maar ook aan huis. &#8220;Of je nu een doe-het-zelver bent of een professional, we staan klaar om je te begeleiden&#8221;, benadrukt Camelbeke. Colora Waregem is de eerste winkel die het nieuwe concept implementeert, maar binnenkort volgen ook de vestigingen in Barchon (een nieuwe winkel) en Oostende.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De verfwinkel als inspirerende belevingsruimte: dat is het nieuwe concept dat Colora lanceert in zijn vestiging in Waregem. Advies en ervaring staan er centraal dankzij interactieve schermen, persoonlijke moodboards en een uitgebreider assortiment interieuroplossingen.<\/p>\n","protected":false},"author":5,"featured_media":143232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[43],"company":[1949],"topic":[721,194],"region":[90,182],"class_list":["post-143221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","extra-plus","company-colora","topic-in-beeld","topic-retail-design","region-belgie","region-west-vlaanderen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] Colora onthult nieuw belevingsconcept in 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