{"id":143245,"date":"2026-03-04T10:41:05","date_gmt":"2026-03-04T09:41:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143245"},"modified":"2026-03-04T10:41:06","modified_gmt":"2026-03-04T09:41:06","slug":"adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/","title":{"rendered":"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025"},"content":{"rendered":"\n

Adidas <\/strong>heeft hersteljaar 2025 afgesloten met recordcijfers. CEO Bj\u00f8rn Gulden noemt de Duitse sneakermaker opnieuw een gezond en succesvol bedrijf. Het vertrouwen in de toekomst is groot, al brengt 2026 nieuwe onzekerheden met zich mee.<\/p>\n\n\n\n

Weinig kortingen<\/h2>\n\n\n\n

Het Duitse sportmerk boekte vorig jaar een omzet van 24,8 miljard euro, een stijging van 5% ten opzichte van 2024, en een operationele winst van 2,06 miljard euro. Dat laatste was een indrukwekkende groei van maar liefst 54%. Het merk Adidas zelf groeide met 13% op valutaneutrale basis, met dubbelcijferige groei in alle markten en verkoopkanalen. <\/p>\n\n\n\n

De brutomarge steeg naar 51,6%, een historisch hoog niveau, wat wijst op een sterke focus op verkoop tegen volle prijzen en een effici\u00ebnter voorraadbeheer. CEO Bj\u00f8rn Gulden benadrukte dat de groei niet alleen kwantitatief, maar ook kwalitatief was: “Onze markten hebben het juiste product in de juiste hoeveelheden verkocht, met hoge rotaties en beperkte kortingen.”<\/p>\n\n\n\n

Toch was de groei in de Europese thuismarkt (+10% omzet) minder sterk dan in andere markten. Latijns-Amerika (+22%), opkomende markten (+17%) en Groot-China (+13%) lieten de sterkste groei zien. In Noord-Amerika, een cruciale markt voor Adidas, steeg de omzet met 10% op valutaneutrale basis, hoewel de zwakke dollar resulteerde in een daling van 1% in euro.<\/p>\n\n\n\n

Nieuw tijdperk van stabiliteit<\/h2>\n\n\n\n

Voor 2026 verwacht Adidas een omzetgroei van 8-9% op valutaneutrale basis, wat neerkomt op een stijging van ongeveer 2 miljard euro. Ondanks externe uitdagingen, zoals hogere importtarieven in de VS en ongunstige wisselkoerseffecten (met een negatieve impact van circa 400 miljoen euro), mikt het bedrijf op een operationele winst van rond de 2,3 miljard euro. Gulden toonde zich optimistisch over de lange termijn: “We verwachten dat we in 2028 een operationele marge van meer dan 10% zullen behalen, dankzij onze sterke productpijplijn, lokale marketingstrategie\u00ebn en getalenteerde medewerkers.”<\/p>\n\n\n\n

Gulden, die het bedrijf sinds 2023 leidt, heeft Adidas door een turbulente periode geloodst na de breuk met rapper Ye (voorheen Kanye West) en de daaruit voortvloeiende problemen met de Yeezy-lijn. Zijn strategie, gericht op lokale relevantie, lijkt vruchten af te werpen. De CEO laat zijn contract dan ook verlengen tot eind 2030, terwijl de Egyptische miljardair Nassef Sawiris wordt aangesteld als nieuwe voorzitter van de raad van commissarissen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adidas heeft hersteljaar 2025 afgesloten met recordcijfers. CEO Bj\u00f8rn Gulden noemt de Duitse sneakermaker opnieuw een gezond en succesvol bedrijf. Het vertrouwen in de toekomst is groot, al brengt 2026 nieuwe onzekerheden met zich mee.<\/p>\n","protected":false},"author":5,"featured_media":102145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[770],"people":[],"extra":[43],"company":[351],"topic":[88],"region":[177],"class_list":["post-143245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-sportmode","extra-plus","company-adidas","topic-bedrijfsresultaten","region-duitsland"],"acf":[],"yoast_head":"\nAdidas op recordpad: omzet, winst en ambitie omhoog in 2025 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas heeft hersteljaar 2025 afgesloten met recordcijfers. CEO Bj\u00f8rn Gulden noemt de sneakermaker opnieuw een gezond en succesvol bedrijf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Adidas heeft hersteljaar 2025 afgesloten met recordcijfers. CEO Bj\u00f8rn Gulden noemt de sneakermaker opnieuw een gezond en succesvol bedrijf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-04T09:41:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-04T09:41:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/07\/shutterstock_adidas.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025\",\"datePublished\":\"2026-03-04T09:41:05+00:00\",\"dateModified\":\"2026-03-04T09:41:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/\"},\"wordCount\":354,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/shutterstock_adidas.jpg\",\"keywords\":[\"Sportmode\"],\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/\",\"name\":\"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025 - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/shutterstock_adidas.jpg\",\"datePublished\":\"2026-03-04T09:41:05+00:00\",\"dateModified\":\"2026-03-04T09:41:06+00:00\",\"description\":\"Adidas heeft hersteljaar 2025 afgesloten met recordcijfers. CEO Bj\u00f8rn Gulden noemt de sneakermaker opnieuw een gezond en succesvol bedrijf.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/shutterstock_adidas.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/shutterstock_adidas.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Shutterstock\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025 - RetailDetail BE","description":"Adidas heeft hersteljaar 2025 afgesloten met recordcijfers. CEO Bj\u00f8rn Gulden noemt de sneakermaker opnieuw een gezond en succesvol bedrijf.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/","og_locale":"nl_NL","og_type":"article","og_title":"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025 - RetailDetail BE","og_description":"Adidas heeft hersteljaar 2025 afgesloten met recordcijfers. CEO Bj\u00f8rn Gulden noemt de sneakermaker opnieuw een gezond en succesvol bedrijf.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/","og_site_name":"RetailDetail BE","article_published_time":"2026-03-04T09:41:05+00:00","article_modified_time":"2026-03-04T09:41:06+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/07\/shutterstock_adidas.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Pauline Neerman","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025","datePublished":"2026-03-04T09:41:05+00:00","dateModified":"2026-03-04T09:41:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/"},"wordCount":354,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/07\/shutterstock_adidas.jpg","keywords":["Sportmode"],"articleSection":["Mode"],"inLanguage":"nl-NL","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/","name":"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025 - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/07\/shutterstock_adidas.jpg","datePublished":"2026-03-04T09:41:05+00:00","dateModified":"2026-03-04T09:41:06+00:00","description":"Adidas heeft hersteljaar 2025 afgesloten met recordcijfers. CEO Bj\u00f8rn Gulden noemt de sneakermaker opnieuw een gezond en succesvol bedrijf.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/07\/shutterstock_adidas.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/07\/shutterstock_adidas.jpg","width":1000,"height":667,"caption":"Shutterstock"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-op-recordpad-omzet-winst-en-ambitie-omhoog-in-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Adidas op recordpad: omzet, winst en ambitie omhoog in 2025"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/07\/shutterstock_adidas.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/143245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=143245"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/143245\/revisions"}],"predecessor-version":[{"id":143246,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/143245\/revisions\/143246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/102145"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=143245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=143245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=143245"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=143245"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=143245"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=143245"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=143245"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=143245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}