{"id":143409,"date":"2026-03-05T14:43:20","date_gmt":"2026-03-05T13:43:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143409"},"modified":"2026-03-05T14:43:56","modified_gmt":"2026-03-05T13:43:56","slug":"huismerken-zetten-europese-opmars-verder","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/huismerken-zetten-europese-opmars-verder\/","title":{"rendered":"Huismerken zetten Europese opmars verder"},"content":{"rendered":"\n

De verkoop van producten onder huismerk steeg vorig jaar in Europa met 15,3 miljard euro, terwijl het marktaandeel groeide naar 38,8%. Zwitserland blijft koploper, Noorwegen heeft het laagste aandeel huismerken.<\/p>\n\n\n\n

Meer dan 387 miljard omzet<\/h2>\n\n\n\n

Volgens gegevens van NielsenIQ voor het Private Label Market Report van de Private Label Manufacturers Association (PLMA) steeg de totale omzet van huismerken in 2025 met 15,3 miljard euro naar een waarde van meer dan 387 miljard euro. Het aandeel van huismerken in 17 Europese landen steeg vorig jaar naar tot 38,8%, een stijging van 0,33 procentpunten op jaarbasis. In 12 van de 17 markten nam het aandeel toe.<\/p>\n\n\n\n

Twaalf landen hebben nu een marktaandeel van meer dan 30% voor huismerken en acht landen zelfs meer dan 40%. Zwitserland loopt voorop met 52,3% (goed voor meer dan 14 miljard euro) en is daarmee de enige markt met een aandeel van meer dan 50%. De sterkste groei per land werd waargenomen in Spanje (+1,1 procentpunt), Oostenrijk (+0,9 procentpunt), Portugal (+0,7 procentpunt) en Nederland (+0,5 procentpunt).<\/p>\n\n\n\n

Sterkste stijging in zoetwaren & snacks<\/h2>\n\n\n\n

De grootste markten (Duitsland, het Verenigd Koninkrijk en Frankrijk) bereikten een gezamenlijk aandeel van 40,4% (+0,3 procentpunt), met de sterkste stijgingen in zoetwaren & snacks en bederfelijke waren. In de 17 onderzochte Europese landen zijn de categorie\u00ebn met de grootste groei zoetwaren & snacks, bederfelijke waren en houdbare voeding, samen goed voor 258 miljard euro.<\/p>\n\n\n\n

\u201cInnovatie door retailers stimuleert vooruitgang en goed ge\u00efnformeerde consumenten zijn de krachtigste klanten van de sector\u201d, aldus Peggy Davies, voorzitter van PLMA. De belangenorganisatie van de huismerkfabrikanten organiseert op 19 en 20 mei haar 39e jaarlijkse World of Private Label International Trade Show in RAI Amsterdam. Meer dan 3.200 exposanten uit meer dan 75 landen tonen er hun innovaties op het gebied van food en non-food.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

De verkoop van producten onder huismerk steeg vorig jaar in Europa met 15,3 miljard euro, terwijl het marktaandeel groeide naar 38,8%. 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