{"id":143498,"date":"2026-03-06T11:20:58","date_gmt":"2026-03-06T10:20:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143498"},"modified":"2026-03-06T11:21:00","modified_gmt":"2026-03-06T10:21:00","slug":"picnic-nog-steviger-in-handen-van-edeka","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/picnic-nog-steviger-in-handen-van-edeka\/","title":{"rendered":"Picnic nog steviger in handen van Edeka"},"content":{"rendered":"\n

Edeka <\/strong>vergroot haar greep nog verder op de Nederlandse onlineboodschappendienst Picnic<\/strong>. De Duitse supermarktgroep zou ongeveer een derde van de aandelen in het bezit hebben, na een recente investeringsronde van 430 miljoen euro.<\/p>\n\n\n\n

Steeds meer Edeka<\/h2>\n\n\n\n

Edeka trok tijdens de laatste financieringsronde<\/a> haar belang in Picnic op van 28% naar meer dan 32%<\/a>, melden bronnen aan Lebensmittel Zeitung. Andere investeerders blijven eveneens betrokken. Onder hen bevinden zich de Nederlandse investeringsmaatschappijen Hoyberg en NPM Capital en de Bill-and-Melinda-Gates-stichting. <\/p>\n\n\n\n

Voor de andere partijen vormt Picnic vooral een financi\u00eble investering, maar Edeka speelt ook een operationele rol: de supermarktgroep levert producten en retailkennis aan het platform. Picnic gaf over de exacte aandeelhoudersverhoudingen zelf geen details, maar bevestigde alleen dat de bestaande aandeelhouders verder investeerden. <\/p>\n\n\n\n

Schaal brengt (hopelijk) winst<\/h2>\n\n\n\n

Picnic blijft nochtans verlieslatend in Duitsland. Uit de onlangs gepubliceerde jaarrekening blijkt dat de Duitse activiteiten van Picnic in 2024 een omzet van 605 miljoen euro realiseerden, een stijging van 54%. Tegelijkertijd boekte het bedrijf een nettoverlies van 140 miljoen euro, bijna 20 miljoen euro meer dan een jaar eerder.<\/p>\n\n\n\n

De Nederlandse moedermaatschappij pompte dat jaar 175 miljoen euro in de Duitse tak, grotendeels voor de bouw een volledig geautomatiseerd fulfilmentcentrum in Oberhausen<\/a> dat in 2025 operationeel werd. In juli 2025 volgde nog eens 50 miljoen euro extra financiering. En de investeringen gaan onverminderd door: Picnic zou alweer een nieuw robotmagazijn plannen in Berlijn.<\/p>\n\n\n\n

Picnic stopte in 2024 grotendeels met uitzendkrachten en nam bijna alle bezorgers zelf in dienst. Daardoor stegen de personeelskosten sterk: van 51 miljoen euro naar bijna 130 miljoen euro. Maar zowel Picnic als Edeka rekenen op tijd en schaal om uiteindelijk vanzelf winstgevend te worden. In Nederland boekte de onlinesupermarkt in 2024 voor het eerst ebitda-winst<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Edeka vergrootte haar greep op de Nederlandse onlineboodschappendienst Picnic. De Duitse supermarktgroep zou ongeveer een derde van de aandelen in het bezit hebben.<\/p>\n","protected":false},"author":5,"featured_media":143499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,2],"tags":[],"people":[],"extra":[43],"company":[545],"topic":[],"region":[177],"class_list":["post-143498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","category-uncategorized","extra-plus","company-picnic","region-duitsland"],"acf":[],"yoast_head":"\nPicnic nog steviger in handen van Edeka - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Edeka vergroot haar greep op de Nederlandse onlineboodschappendienst Picnic. 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