{"id":143851,"date":"2026-03-12T09:40:12","date_gmt":"2026-03-12T08:40:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143851"},"modified":"2026-03-12T09:40:17","modified_gmt":"2026-03-12T08:40:17","slug":"zalando-groeit-dankzij-ai-en-overname-about-you","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/","title":{"rendered":"Zalando groeit dankzij AI en overname About You"},"content":{"rendered":"\n<p><strong>Zalando <\/strong>groeide stevig in 2025, vooral door investeringen in technologische en logistieke effici\u00ebntie. Het Duitse modeplatform ziet de omzet stijgen naar 12,3 miljard euro en rekent in 2026 op <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-zalando-zich-opmaakt-voor-een-ai-retailwereld\/\">verdere groei dankzij AI<\/a>, nieuwe apps en integratie van <strong>About You<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integratie About You<\/h2>\n\n\n\n<p>Bij Zalando steeg de omzet met 16,8% tot 12,3 miljard euro, terwijl het aangepaste bedrijfsresultaat (EBIT) met 15,6% opliep tot 591 miljoen euro. Ook het handelsvolume (GMV) \u2013 de totale waarde van alle verkopen via het platform \u2013 groeide met 14,7% tot 17,6 miljard euro.<\/p>\n\n\n\n<p>De resultaten profiteren onder meer van de integratie van branchegenoot About You, waarvan de cijfers voor het eerst volledig zijn meegenomen. Tegelijkertijd groeide het aantal actieve klanten naar een record van 62 miljoen.<\/p>\n\n\n\n<p>Co-CEO Robert Gentz stelt dat de strategie van het bedrijf zijn vruchten afwerpt: \u201cWe hebben onze strategie versneld en grote innovaties uitgerold in zowel B2C als B2B, wat heeft geleid tot sterke prestaties in 2025. Het unieke data- en infrastructuurplatform dat we in zeventien jaar hebben opgebouwd geeft ons een enorm voordeel.&#8221;<\/p>\n\n\n\n<p>Zalando verwacht voor 2026 een verdere versnelling van de groei. Het bedrijf rekent op een omzetstijging van 12 tot 17% en een bedrijfsresultaat tussen 660 miljoen en 740 miljoen euro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI motor van effici\u00ebntie<\/h2>\n\n\n\n<p>Kunstmatige intelligentie speelt een centrale rol in de strategie, zoals <a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/omnichannel-e-commerce-congress-2026\/\">het bedrijf uitlegt op het RetailDetail Omnichannel &amp; E-Commerce Congress op 19 maart<\/a>. In 2025 genereerde het bedrijf al 90% van de marketingcontent met generatieve AI. Daardoor daalde de tijd om campagnes te maken van zes weken naar enkele dagen en steeg de hoeveelheid geproduceerde content met 70%.<\/p>\n\n\n\n<p>Ook in logistiek en productontwikkeling levert AI concrete resultaten. De algoritmes verbeteren bijvoorbeeld de voorspelling van levertijden en optimaliseren de supply chain. Daarnaast zet Zalando AI in om klanten beter te koppelen aan producten. Die technologie zorgde ervoor dat 13% meer artikelen in winkelmandjes terechtkwamen. Tegelijkertijd daalde het aantal retouren door verkeerde maten met meer dan 8%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meerdere apps <\/h2>\n\n\n\n<p>Zalando probeert de betrokkenheid van klanten te vergroten met een zogeheten multi-app-strategie. De groep combineert drie apps met verschillende doelgroepen: de hoofdapp van Zalando, de trendgerichte app van About You en het deals-platform Lounge by Zalando.<\/p>\n\n\n\n<p>Samen zorgden die apps voor een handelsvolume van 17,6 miljard euro en een aangepast bedrijfsresultaat van 536 miljoen euro in de consumentenactiviteiten. Ook het loyaliteitsprogramma Plus groeit snel. Het programma telt inmiddels 16,8 miljoen leden in zeventien markten en was in het vierde kwartaal goed voor bijna de helft van het handelsvolume.<\/p>\n\n\n\n<p>Zalando blijft tegelijkertijd investeren in technologie en infrastructuur. Het concern wil jaarlijks 240 miljoen tot 300 miljoen euro uitgeven om een groter deel van de Europese modemarkt van 500 miljard euro te veroveren.<\/p>\n\n\n\n<p><em>Ontdek hoe Zalando naar de toekomst van omnichannel retail kijkt op 19 maart. Ook op het podium die dag: Visa, Delhaize, Les Jumelles, Prins Petfoods en meer.<\/em>&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/omnichannel-e-commerce-congress-2026\/\">Reserveer nog snel je tickets voor het RetailDetail Omnichannel &amp; E-Commerce Congress.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/omnichannel-e-commerce-congress-2026\/\"><img loading=\"lazy\" decoding=\"async\" width=\"970\" height=\"250\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/260306-eventpagina-single-page.png\" alt=\"\" class=\"wp-image-143484\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/260306-eventpagina-single-page.png 970w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/260306-eventpagina-single-page-300x77.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/02\/260306-eventpagina-single-page-768x198.png 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Zalando groeit stevig dankzij intensiever gebruik van artifici\u00eble intelligentie. Het Duitse modeplatform ziet de omzet stijgen naar 12,3 miljard euro en rekent in 2026 op verdere groei dankzij AI, nieuwe apps en integratie van About You.<\/p>\n","protected":false},"author":5,"featured_media":139380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[287],"topic":[88],"region":[],"class_list":["post-143851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-zalando","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando groeit dankzij AI en overname About You - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando groeit dankzij AI en overname About You - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Zalando groeit stevig dankzij intensiever gebruik van artifici\u00eble intelligentie. Het Duitse modeplatform ziet de omzet stijgen naar 12,3 miljard euro en rekent in 2026 op verdere groei dankzij AI, nieuwe apps en integratie van About You.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-12T08:40:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-12T08:40:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/zalando-box-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Zalando groeit dankzij AI en overname About You\",\"datePublished\":\"2026-03-12T08:40:12+00:00\",\"dateModified\":\"2026-03-12T08:40:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/\"},\"wordCount\":466,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/zalando-box-1-1.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/#respond\"]}],\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/\",\"name\":\"Zalando groeit dankzij AI en overname About You - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/zalando-box-1-1.jpg\",\"datePublished\":\"2026-03-12T08:40:12+00:00\",\"dateModified\":\"2026-03-12T08:40:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/zalando-box-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/zalando-box-1-1.jpg\",\"width\":1800,\"height\":1200,\"caption\":\"Zalando\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/mode\\\/zalando-groeit-dankzij-ai-en-overname-about-you\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zalando groeit dankzij AI en overname About You\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zalando groeit dankzij AI en overname About You - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/","og_locale":"nl_NL","og_type":"article","og_title":"Zalando groeit dankzij AI en overname About You - RetailDetail BE","og_description":"Zalando groeit stevig dankzij intensiever gebruik van artifici\u00eble intelligentie. Het Duitse modeplatform ziet de omzet stijgen naar 12,3 miljard euro en rekent in 2026 op verdere groei dankzij AI, nieuwe apps en integratie van About You.","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/","og_site_name":"RetailDetail BE","article_published_time":"2026-03-12T08:40:12+00:00","article_modified_time":"2026-03-12T08:40:17+00:00","og_image":[{"width":1800,"height":1200,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/zalando-box-1-1.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Pauline Neerman","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Zalando groeit dankzij AI en overname About You","datePublished":"2026-03-12T08:40:12+00:00","dateModified":"2026-03-12T08:40:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/"},"wordCount":466,"commentCount":0,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/zalando-box-1-1.jpg","articleSection":["Mode"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/#respond"]}],"copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/","name":"Zalando groeit dankzij AI en overname About You - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/zalando-box-1-1.jpg","datePublished":"2026-03-12T08:40:12+00:00","dateModified":"2026-03-12T08:40:17+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/zalando-box-1-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/zalando-box-1-1.jpg","width":1800,"height":1200,"caption":"Zalando"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-groeit-dankzij-ai-en-overname-about-you\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Zalando groeit dankzij AI en overname About You"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/01\/zalando-box-1-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/143851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=143851"}],"version-history":[{"count":3,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/143851\/revisions"}],"predecessor-version":[{"id":143856,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/143851\/revisions\/143856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/139380"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=143851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=143851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=143851"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=143851"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=143851"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=143851"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=143851"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=143851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}