{"id":143869,"date":"2026-03-12T12:13:51","date_gmt":"2026-03-12T11:13:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143869"},"modified":"2026-03-12T12:13:53","modified_gmt":"2026-03-12T11:13:53","slug":"ikea-gaat-voor-tussenformaat-20-compacte-woonwinkels-op-komst","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-gaat-voor-tussenformaat-20-compacte-woonwinkels-op-komst\/","title":{"rendered":"Ikea gaat voor tussenformaat: 20 compacte woonwinkels op komst"},"content":{"rendered":"\n<p><strong>Ingka Group<\/strong>, de grootste <strong>Ikea<\/strong>-retailer, rolt een compact winkelconcept uit. In de komende zes maanden openen 20 nieuwe locaties in Europa en Noord-Amerika om dichter bij klanten in kleinere steden en voorsteden te staan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe locaties in Frankrijk, Portugal en Polen<\/h2>\n\n\n\n<p>Na decennialang grote winkels aan de stadsrand en later vestigingen in stadscentra te openen, richt het bedrijf zich nu op gebieden waar het nog niet aanwezig is. &#8220;De fysieke vestiging blijft in het centrum van ons omnichannelbedrijf staan: het speelt een sleutelrol in ons distributienetwerk en biedt mensen meer redenen om met ons te interageren,&#8221; zegt Juvencio Maeztu, CEO van Ingka Group.<\/p>\n\n\n\n<p>De nieuwe, kleinere winkels vullen de traditionele winkels aan en maken deel uit van een bredere strategie &#8220;om de winkelruimte te optimaliseren, vooruitgang te boeken in onze digitale capaciteiten en diensten verder te ontwikkelen&#8221;, aldus de woonretailer.<\/p>\n\n\n\n<p>In Frankrijk opent Ikea deze zomer de eerste compacte winkel van 2.000 vierkante meter in Limoges, met plannen voor meer vergelijkbare vestigingen in het land. Coimbra wordt de eerste stad in Portugal met dit formaat, met een oppervlak van meer dan 4.000 vierkante meter. In Polen staat de tweede winkel van dit type gepland in Bia\u0142ystok. Pilootwinkels zijn er al in Polen en in Norwich, in het Verenigd Koninkrijk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Midden in &#8220;dagelijks leven&#8221;<\/h2>\n\n\n\n<p>De compacte winkels focussen op essenti\u00eble woonartikelen: klanten vinden er meer dan 2.000 producten en accessoires. Het volledige assortiment blijft beschikbaar via afhaalopties of thuislevering. Opvallend is ook de inplanting en de snelheid van de expansie: omdat het nieuwe formaat kosteneffici\u00ebnt is en op locaties komt waar consumenten al hun boodschappen doen, zoals retailparken of tussen baanwinkels, gaan de vestigingen aanzienlijk sneller open dan traditionele winkels of stadswinkels. <\/p>\n\n\n\n<p>&#8220;Met de pilotwinkel hebben we geleerd dat klanten het echt waarderen om Ikea dichterbij te hebben en op locaties die op natuurlijke wijze in hun dagelijks leven passen. We hebben ook vastgesteld hoe belangrijk het is om de juiste verwachtingen te scheppen over wat het nieuwe formaat kan bieden en klanten te helpen er het maximale uit te halen,&#8221; voegde Maeztu eraan toe.<\/p>\n\n\n\n<p>De investering in de compacte winkels maakt deel uit van het driejarige investeringsplan van 5 miljard euro van Ingka Group, bedoeld om nieuwe locaties te openen en bestaande te verbeteren in de meeste van de 32 markten waarin het actief is. Na afsluiting van het boekjaar 2026 evalueert het bedrijf de prestaties van de compacte winkels om de vervolgstappen te bepalen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ingka Group, de grootste Ikea-retailer, rolt een compact winkelconcept uit. In de komende zes maanden openen 20 nieuwe locaties in Europa en Noord-Amerika om dichter bij klanten in kleinere steden en voorsteden te staan.<\/p>\n","protected":false},"author":5,"featured_media":143872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[43],"company":[211,376],"topic":[264,221],"region":[],"class_list":["post-143869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","extra-plus","company-ikea","company-ingka-group","topic-winkelconcept","topic-winkelopeningen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea gaat voor tussenformaat: 20 compacte woonwinkels op komst - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea rolt een compact winkelconcept uit. 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