{"id":143888,"date":"2026-03-12T15:05:50","date_gmt":"2026-03-12T14:05:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143888"},"modified":"2026-03-12T15:05:52","modified_gmt":"2026-03-12T14:05:52","slug":"biodistributeur-marma-neemt-verdeling-oxfam-producten-over","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/biodistributeur-marma-neemt-verdeling-oxfam-producten-over\/","title":{"rendered":"Biodistributeur Marma neemt verdeling Oxfam-producten over"},"content":{"rendered":"\n<p>Biodistributeur <strong>Marma<\/strong> uit Tienen neemt 13 merken van het Lierse <strong>Biosano <\/strong>over, waaronder de Belgische <strong>Oxfam<\/strong>-producten en verschillende Italiaanse delicatessen. Omdat de biomarkt het moeilijk heeft, zien de groothandels zich genoodzaakt te specialiseren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Familiebedrijf vergroot assortiment<\/h2>\n\n\n\n<p>De Belgische bio-importeur en distributeur Marma heeft dertien merken overgenomen van de Lierse groothandel Biosano. Het gaat onder meer om Italiaanse delicatessen, wijnen en fairtradeproducten van Oxfam. Tot de nieuwkomers behoren onder meer de Italiaanse delicatessenmerken <strong>La Terra E il Cielo<\/strong>, <strong>Campo<\/strong> en <strong>Antica Entoria<\/strong>. In het drankensegment zijn verschillende Italiaanse en Spaanse wijnmerken, net als de limonademerken <strong>Proviant<\/strong> en <strong>Naturfrisk<\/strong>. Sinds 1 maart 2026 stromen de merken gefaseerd in het assortiment van Marma.<\/p>\n\n\n\n<p>Met de uitbreiding wil het familiebedrijf uit Tienen zijn positie in de snel evoluerende biomarkt versterken. Marma verdeelt vandaag al meer dan 8.000 ecologische en biologische producten en levert aan biospeciaalzaken, apotheken, foodservicebedrijven en retailers in Belgi\u00eb en Luxemburg. Via export bereikt het bedrijf ook klanten in Nederland en Frankrijk.<\/p>\n\n\n\n<p>Algemeen directeur Steve Portauwe noemt de integratie van de merken een strategische stap: \u201cWe willen de Belgische biomarkt zo goed mogelijk servicen door een zo breed mogelijk gamma van bioproducten via een hightech logistiek distributiecentrum aan te bieden. Dat we voortaan de Italiaanse wijnen en delicatessen van Biosano in ons assortiment mogen opnemen, is een unieke kans. Deze mooie producten vormen een rijke aanvulling binnen ons aanbod.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moeilijke markt vergt sterke spelers<\/h2>\n\n\n\n<p>Biosano blijft als groothandel actief, maar kiest voortaan voor een scherpere positionering. Het bedrijf wil zich concentreren op nichecategorie\u00ebn zoals biologische en biodynamische kruiden en thee, <strong>Demeter<\/strong>-gecertificeerde producten, alcoholische dranken, cosmetica en huishoudproducten. Ook de tuinafdeling met biologisch en biodynamisch zaaigoed krijgt extra aandacht.<\/p>\n\n\n\n<p>Zaakvoerder Lode Speleers draagt de distributie van zijn belangrijkste merken daarom gedeeltelijk over aan Marma: \u201cMet enige pijn in het hart laat ik de verdere verdeling van mijn mooiste merken over aan Marma. Ik ben ervan overtuigd dat zij dit beter kunnen doen dan Biosano, en dat komt dan ten goede van de biologische producenten, waarvan de meesten echte vrienden geworden zijn.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cNet zoals vele spelers in de biomarkt hebben zij het ook heel moeilijk en verdienen ze een sterke en betrouwbare partner zoals Marma om hun producten verder in de Belgische markt te verdelen,\u201d besluit Speleers.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Biodistributeur Marma uit Tienen neemt 13 merken van het Lierse Biosano over, waaronder de Belgische Oxfam-producten en verschillende Italiaanse delicatessen.<\/p>\n","protected":false},"author":5,"featured_media":143889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[450],"people":[],"extra":[43],"company":[1426,1243],"topic":[281],"region":[90],"class_list":["post-143888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-biologisch","extra-plus","company-marma","company-oxfam","topic-overname","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biodistributeur Marma neemt verdeling Oxfam-producten over - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Biodistributeur Marma uit Tienen neemt 13 merken van het Lierse Biosano over, waaronder de 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