{"id":143940,"date":"2026-03-13T09:53:14","date_gmt":"2026-03-13T08:53:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143940"},"modified":"2026-03-13T09:54:39","modified_gmt":"2026-03-13T08:54:39","slug":"spadel-fonds-investeert-in-frisdrank-voor-de-darmflora","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/spadel-fonds-investeert-in-frisdrank-voor-de-darmflora\/","title":{"rendered":"Spadel-fonds investeert in frisdrank voor de darmflora"},"content":{"rendered":"\n<p>The Source Ventures, het durfkapitaalfonds van de Belgische watergroep <strong>Spadel<\/strong>, investeert in de Britse drankenproducent <strong>Living Things<\/strong>. Het jonge merk ontwikkelt frisdranken die zich richten op darmgezondheid, een categorie die wereldwijd snel terrein wint. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Darmgezondheid als nieuwe groeimarkt<\/h2>\n\n\n\n<p>Living Things werd pas zo&#8217;n twee jaar geleden opgericht, maar ligt inmiddels in 25.000 verkooppunten, waaronder grote Britse retailers als Tesco, Waitrose en Boots. Ook het aantal caf\u00e9s, delicatessenzaken en andere foodservicelocaties met de frisdranken in het aanbod groeit. <\/p>\n\n\n\n<p>De licht sprankelende dranken bevatten weinig suiker, veel vezels en een combinatie van prebiotica en probiotica. Volgens het bedrijf bevat elk blikje \u201cmiljarden levende culturen\u201d. Er zitten geen toegevoegde suikers of zoetstoffen en de drankjes tellen minder dan 13 kilocalorie\u00ebn per 100 milliliter.<\/p>\n\n\n\n<p>De onderneming positioneert zich nadrukkelijk op het snijvlak van gezondheid en smaak. Oprichter Jonathan Relph ziet een duidelijke verschuiving in consumentengedrag. \u201cGoed smaken en goed doen sluiten elkaar niet uit,\u201d zegt hij. \u201cVandaag de dag willen consumenten frisdranken die lekker smaken, echte gezondheidsvoordelen bieden en milieubewust zijn. Met Living Things hebben we een nieuwe klasse frisdrank gecre\u00eberd die dat alle drie doet.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ambitie: merk van 100 miljoen euro<\/h2>\n\n\n\n<p>De investering past binnen een bredere trend. In de Verenigde Staten groeide de markt voor frisdranken die de darmgezondheid ondersteunen de afgelopen jaren explosief. Europese consumenten tonen inmiddels vergelijkbare belangstelling, passend binnen een bredere beweging richting gezondere frisdranken met natuurlijke ingredi\u00ebnten en een lifestyle-gerichte merkidentiteit, aldus Spadel.<\/p>\n\n\n\n<p>Living Things wil de opbrengst van de investeringsronde gebruiken voor de volgende groeifase: internationale expansie, marketinginvesteringen, uitbreiding van het team en opschaling van de productie. Het bedrijf mikt daarbij op een duidelijke mijlpaal: uitgroeien tot een merk met een omzet van meer dan 100 miljoen euro in de Europese frisdrankmarkt.<\/p>\n\n\n\n<p>\u201cHet merk belichaamt perfect de waarden waarvan we geloven dat ze de toekomst van de drankensector zullen bepalen: natuurlijkheid, functionaliteit, duurzaamheid en een fantastische smaak\u201d, gelooft de investeerder. Voor The Source is het al de achtste start-up: eerder investeerde onder andere in een technologiebedrijf dat <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/spadel-investeert-in-startup-die-drinkwater-uit-de-lucht-haalt\/\">drinkwater uit de lucht belooft te halen<\/a>, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/spadel-investeert-in-verpakkingsvrije-startup-dripl\/\">verpakkingsvrije frisdrankautomaten<\/a> en drankenbezorger <strong>Andy<\/strong>. De investering in Andy dateerde weliswaar van voor het faillissement en de doorstart van het bedrijf, dat nu <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/duurzame-onlinesupermarkten-pieter-pot-en-andy-fuseren\/\">fuseert met statiegeldsupermarkt <strong>Pieter Pot<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Source Ventures, het durfkapitaalfonds van de Belgische watergroep Spadel, investeert in de Britse drankenproducent Living Things. Het jonge merk ontwikkelt frisdranken die zich richten op darmgezondheid, een categorie die wereldwijd snel terrein wint. <\/p>\n","protected":false},"author":5,"featured_media":143944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[799],"topic":[],"region":[90,283],"class_list":["post-143940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-spadel","region-belgie","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spadel-fonds investeert in frisdrank voor de darmflora - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"The Source Ventures, 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