{"id":143941,"date":"2026-03-13T15:04:09","date_gmt":"2026-03-13T14:04:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=143941"},"modified":"2026-03-13T15:04:12","modified_gmt":"2026-03-13T14:04:12","slug":"jumbo-laat-jongeren-solliciteren-via-whatsapp-chatbot","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-laat-jongeren-solliciteren-via-whatsapp-chatbot\/","title":{"rendered":"Jumbo laat jongeren solliciteren via WhatsApp-chatbot"},"content":{"rendered":"\n<p><strong>Jumbo <\/strong>introduceert &#8220;Da\u2019s fijn solliciteren&#8221;, een platform waarmee jongeren via WhatsApp in enkele stappen kunnen solliciteren en direct zelf een gesprek inplannen. Het initiatief moet de stap naar een bijbaan vereenvoudigen en de doorlooptijd verkorten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jongeren werven vraagt snelheid<\/h2>\n\n\n\n<p>Jumbo richt zich nadrukkelijk op jongeren van 13 tot en met 21 jaar, voor wie de supermarkt vaak de eerste werkgever is. Jaarlijks komen er circa 170.000 sollicitaties voor bijbanen binnen; daarvan stromen zo\u2019n 22.000 nieuwe medewerkers in.<\/p>\n\n\n\n<p>Die doelgroep solliciteert vaak op meerdere plekken tegelijk en verwacht snel duidelijkheid. Winkelmedewerkers kunnen niet altijd direct reageren omdat zij klanten helpen op de vloer, waardoor geschikte kandidaten kunnen afhaken. Met het nieuwe proces krijgen kandidaten direct antwoord en houden winkels tijd over voor het persoonlijke gesprek.<\/p>\n\n\n\n<p>Als een kandidaat zijn telefoonnummer op de Jumbo-website achterlaat, start een AI-assistent een gesprek via WhatsApp met  kernvragen om te kunnen matchen. Is er een match, dan kiest de kandidaat zelf een tijdslot dat de winkel vooraf beschikbaar maakte. Vooraf ontvangen sollicitanten een korte video met tips, zodat ze voorbereid het gesprek ingaan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pilot afgerond, nu landelijke uitrol<\/h2>\n\n\n\n<p>De keten zegt als eerste supermarkt in Nederland zo\u2019n oplossing in te zetten. Volgens HR-directeur Claire Saes wil Jumbo elke kandidaat persoonlijke aandacht geven en spanning bij een eerste sollicitatie wegnemen. Door het praktische deel te versimpelen met technologie, ontstaat in de winkel meer ruimte voor het echte gesprek met de kandidaat.<\/p>\n\n\n\n<p>De afgelopen maanden draaide Jumbo een proef in tachtig winkels. Zowel sollicitanten als winkels reageerden positief. De retailer ziet dat het proces sneller verloopt en dat het aantal aanstellingen toeneemt. Vanaf deze week rolt Jumbo de tool daarom uit naar bijna 700 Nederlandse winkels. Het platform wordt ingezet voor alle bijbaanvacatures.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumbo introduceert &#8220;Da\u2019s fijn solliciteren&#8221;, een platform waarmee jongeren via WhatsApp in enkele stappen kunnen solliciteren en direct zelf een gesprek inplannen. Het initiatief moet de stap naar een bijbaan vereenvoudigen en de doorlooptijd verkorten.<\/p>\n","protected":false},"author":5,"featured_media":143992,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[217],"topic":[245],"region":[113],"class_list":["post-143941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-jumbo","topic-personeelsbeleid","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo laat jongeren solliciteren via WhatsApp-chatbot - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo introduceert &quot;Da\u2019s fijn 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