{"id":144293,"date":"2026-03-19T09:16:57","date_gmt":"2026-03-19T08:16:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144293"},"modified":"2026-03-19T09:18:07","modified_gmt":"2026-03-19T08:18:07","slug":"meer-aanbiedingen-modernere-winkels-betere-storytelling-het-plan-van-jumbo-ceo-jesper-hojer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/meer-aanbiedingen-modernere-winkels-betere-storytelling-het-plan-van-jumbo-ceo-jesper-hojer\/","title":{"rendered":"Meer aanbiedingen, modernere winkels, storytelling: het plan van Jumbo-CEO Jesper H\u00f8jer"},"content":{"rendered":"\n<p><strong>Jumbo<\/strong> moet weer snel en simpel worden, zegt CEO Jesper H\u00f8jer. De retailer gaat sterker inzetten op promoties \u2013 ook voor vlees \u2013 en moderniseert het winkelpark. De topman spreekt van een meerjarenplan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Breuk met verleden<\/h2>\n\n\n\n<p>De nieuwe CEO presenteerde deze week voor het eerst zijn plannen aan medewerkers en pers. Hij moet de trots weer terugbrengen in het bedrijf, dat lastige jaren achter de rug heeft en marktaandeel verloor. Een project dat meerdere jaren zal duren, zegt hij. Met een afgeslankt directiecomit\u00e9 wil H\u00f8jer snelheid maken. Het bedrijf moet bijvoorbeeld af van zijn vergadercultuur. \u201c<a href=\"https:\/\/fd.nl\/bedrijfsleven\/1590063\/nieuwe-jumbo-topman-wil-af-van-vergadercultuur-de-klant-verandert-snel-die-moeten-we-sneller-volgen\">De klant verandert snel. Die moeten we sneller volgen<\/a>\u201d, luidt het in de krant FD.<\/p>\n\n\n\n<p>Op wel meer vlakken stuurt de CEO aan op een breuk met het verleden. Zo zal Jumbo, traditioneel een retailer die het van vaste lage prijzen moet hebben, weer meer gaan inzetten op aanbiedingen. Omdat de klant het wil. Ook voor vlees gaat de supermarktketen weer met tijdelijke promoties werken. Jumbo was daar in 2024 mee gestopt in het kader van de eiwittransitie, maar de impact was minimaal en concurrenten zijn niet gevolgd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inhaalslag<\/h2>\n\n\n\n<p>Een ander actiepunt is het moderniseren van de winkels. Dit jaar staan er 75 verbouwingen en 150 kleinere opfrissingen op de planning. De topman spreekt van een inhaalslag. De verschillende winkelformaten, van kleinere dorpswinkels tot grote vestigingen van Jumbo Foodmarkt, vergen een andere aansturing.<\/p>\n\n\n\n<p>Tot slot denkt H\u00f8jer dat Jumbo beter moet communiceren wat de supermarktketen onderscheidt van de concurrentie. Storytelling: het bedrijf doet volgens hem veel prachtige dingen, maar vertelt er te weinig over. Zo is Jumbo de keten met de meeste regionale producten in Nederland, maar mensen weten dat niet.<\/p>\n\n\n\n<p>Over de ambities in Belgi\u00eb sprak de topman zich (nog) niet uit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumbo moet weer snel en simpel worden, zegt CEO Jesper H\u00f8jer. De retailer gaat sterker inzetten op promoties \u2013 ook voor vlees \u2013 en moderniseert het winkelpark. De topman spreekt van een meerjarenplan.<\/p>\n","protected":false},"author":3,"featured_media":139613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[920],"extra":[43],"company":[217],"topic":[488],"region":[113],"class_list":["post-144293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-jesper-hojer","extra-plus","company-jumbo","topic-marketing","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meer aanbiedingen, modernere winkels, storytelling: het plan van Jumbo-CEO Jesper H\u00f8jer - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo moet weer snel en simpel worden, zegt CEO Jesper H\u00f8jer. 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