{"id":144485,"date":"2026-03-23T16:58:17","date_gmt":"2026-03-23T15:58:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144485"},"modified":"2026-03-23T17:12:22","modified_gmt":"2026-03-23T16:12:22","slug":"decathlon-trekt-nu-ook-in-bij-ikea-hengelo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/decathlon-trekt-nu-ook-in-bij-ikea-hengelo\/","title":{"rendered":"Decathlon trekt nu ook in bij Ikea Hengelo"},"content":{"rendered":"\n<p><strong>Ikea <\/strong>verhuurt vanaf volgend jaar zo&#8217;n 3.000 vierkante meter in zijn vestiging in Hengelo aan <strong>Decathlon<\/strong>. Eerst wordt de winkel nog heringericht: de vestiging wordt kleiner door het veranderende klantgedrag en de groei van online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Minder winkelruimte nodig<\/h2>\n\n\n\n<p>Na de zomer starten de verbouwingen bij Ikea Hengelo: de showroom blijft behouden, terwijl de afdeling woonaccessoires compacter wordt ingericht. De vrijgekomen ruimte op de begane grond gaat volledig naar Decathlon. &#8220;Wij staan bekend om het slim en effici\u00ebnt omgaan met elke vierkante meter, dat passen we ook toe in onze eigen winkels&#8221;, zegt Sandra Schouten, CFO van Ikea Nederland.<\/p>\n\n\n\n<p>Online vertegenwoordigt inmiddels 33% van de omzet bij Ikea in Nederland, tegenover twee derde via fysieke winkels. Het aantal winkelbezoeken steeg afgelopen jaar met 4,1%, terwijl het onlineverkeer met 6,2% toenam. De fysieke winkel blijft dus het dominante kanaal, maar de rol van de winkel verschuift steeds meer richting inspiratie en beleving &#8211; en dat kan met minder vierkante meters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Snellere uitrol in Nederland<\/h2>\n\n\n\n<p>Decathlon maakt handig gebruik van die omnichannelverschuiving: de sportketen neemt zijn intrek bij steeds meer retailers met overtollige winkelruimte, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/waarom-decathlon-en-mediamarkt-gaan-samenwerken-in-duitsland\/\">zoals bij <strong>MediaMarkt <\/strong>in Duitsland<\/a> en eerder al <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/in-zijn-winkels-geeft-ikea-ruimte-aan-decathlon-en-andere-ketens\/\">in een Ikea-vestiging in het Verenigd Koninkrijk<\/a>.<\/p>\n\n\n\n<p>Voor Decathlon betekent de opening in Hengelo een uitbreiding in de regio Twente. De sportketen rolt zijn Nederlandse netwerk versneld uit, met recent een opening in Den Bosch en geplande expansie naar Amsterdam Akerpoort later dit jaar. De nieuwe winkel in Hengelo mikt alvast bewust op combinatiebezoeken met Ikea-klanten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea verhuurt vanaf volgend jaar zo&#8217;n 3.000 vierkante meter in zijn vestiging in Hengelo aan Decathlon. Eerst wordt de winkel nog heringericht: de vestiging wordt kleiner door het veranderende klantgedrag en de groei van online.<\/p>\n","protected":false},"author":5,"featured_media":144486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,21],"tags":[],"people":[],"extra":[43],"company":[361,211],"topic":[166],"region":[113],"class_list":["post-144485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","category-wonen","extra-plus","company-decathlon","company-ikea","topic-vastgoed","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon trekt nu ook in bij Ikea Hengelo - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea verhuurt vanaf volgend jaar zo&#039;n 3.000 vierkante meter in zijn vestiging in Hengelo aan Decathlon. 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