{"id":144723,"date":"2026-03-26T09:48:44","date_gmt":"2026-03-26T08:48:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144723"},"modified":"2026-03-26T09:48:46","modified_gmt":"2026-03-26T08:48:46","slug":"hoe-hm-wil-tonen-dat-groei-winst-en-duurzaamheid-hand-in-hand-kunnen-gaan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-hm-wil-tonen-dat-groei-winst-en-duurzaamheid-hand-in-hand-kunnen-gaan\/","title":{"rendered":"Hoe H&amp;M wil tonen dat &#8220;groei, winst en duurzaamheid hand in hand kunnen gaan&#8221;"},"content":{"rendered":"\n<p>&#8220;We versterken ons aanbod en tonen aan dat groei, winstgevendheid en lagere emissies hand in hand kunnen gaan&#8221;, zegt CEO Daniel Erv\u00e9r van <strong>H&amp;M Group<\/strong> in het jaarlijkse duurzaamheidsrapport van de Zweedse fast-fashionreus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Duurzaamheidsdoelen zetten door<\/h2>\n\n\n\n<p>In een omgeving waarin steeds meer bedrijven hun uitstootdoelstellingen en duurzaamheidsplannen laten varen, houdt H&amp;M Group nog stevig vast aan zijn klimaatdoelstellingen. De uitstoot van broeikasgassen daalde er met 41% in scopes 1 en 2, en met 34,6% in scope 3 ten opzichte van 2019. Hiermee ligt H&amp;M op koers om zijn doelen te halen. &#8220;In 2025 zagen we <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/h-m-hennes-mauritz-ab-presenteert-het-jaar-en-duurzaamheidsverslag-2025\/\">een stijging van de winst, een positieve verkooptrend<\/a> en een daling van onze CO\u2082-uitstoot&#8221;, aldus de CEO.<\/p>\n\n\n\n<p>In 2025 bestond 91% van de gebruikte materialen uit gerecyclede of duurzaam geproduceerde grondstoffen, waarvan 32% volledig gerecycled \u2013 een doelstelling die het bedrijf eerder bereikte dan gepland. Daarnaast investeerde het bedrijf 2,8 miljard Zweedse kronen (ongeveer 245 miljoen euro) in decarbonisatie en materiaalinnovatie.<\/p>\n\n\n\n<p>Een ander opmerkelijk resultaat is de afname van het aantal kledingleveranciers dat gebruikmaakt van kolengestookte boilers: sinds 2022 daalde dit aantal met 108, en het doel is om kolen volledig uit te faseren tegen 2026. Ook het waterverbruik in de natte verwerking van kleding daalde met 22,8%, boven de beoogde 10%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Circulaire economie in opmars<\/h2>\n\n\n\n<p>Toch houdt de kritiek stand dat het vervuilingsprobleem in de kern van het zakenmodel ligt. H&amp;M zet daarom ook steeds sterker in op circulaire businessmodellen. Via het platform <strong>Sellpy<\/strong>, dat tweedehands kleding verkoopt, en initiatieven binnen eigen merken, breidde het bedrijf zijn resale-aanbod uit naar 26 markten. In 2025 vertegenwoordigde de tweedehandsverkoop 0,8% van de totale omzet, een stijging van 31% ten opzichte van 2024.<\/p>\n\n\n\n<p>Samen met de Britse modeontwerpster <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-en-stella-mccartney-lanceren-duurzame-adviesraad\/\">Stella McCartney richtte H&amp;M pas nog een adviesraad op rond duurzaamheid<\/a>, waar uiteenlopende stemmen uit de sector nadenken over duurzame modethema&#8217;s. Chief Sustainability Officer Leyla Ertur: \u201cWe blijven ons inzetten voor positieve verandering in onze sector. Door innovatie en samenwerking willen we niet alleen onze eigen impact verminderen, maar ook mensen en gemeenschappen wereldwijd ondersteunen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;We versterken ons aanbod en tonen aan dat groei, winstgevendheid en lagere emissies hand in hand kunnen gaan&#8221;, zegt CEO Daniel Erv\u00e9r van H&#038;M Group in het jaarlijkse duurzaamheidsrapport van de Zweedse fast-fashionreus.<\/p>\n","protected":false},"author":5,"featured_media":117316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[526],"topic":[273],"region":[404],"class_list":["post-144723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-hm","topic-duurzaamheid","region-zweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe H&amp;M wil tonen dat &quot;groei, winst en duurzaamheid hand in hand kunnen gaan&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"&quot;We versterken ons aanbod en tonen aan dat groei, winstgevendheid en lagere emissies hand in 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