{"id":14478,"date":"2016-08-12T11:38:43","date_gmt":"2016-08-12T11:38:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-plans-big-data-offensive\/"},"modified":"2016-08-12T11:38:43","modified_gmt":"2016-08-12T11:38:43","slug":"lidl-plans-big-data-offensive","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-plans-big-data-offensive\/","title":{"rendered":"Lidl plant &#039;big data&#039;-offensief"},"content":{"rendered":"<p>De grote investeringen in informatica die <strong>Lidl<\/strong> momenteel plant, wijzen erop dat de keten hoge ambities koestert met de analyse van klantgegevens.\u00a0<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Beslissende factor<\/h2>\n<p>De discountketen investeert miljoenen in nieuwe IT-systemen om klantengedrag systematisch te analyseren, melden onze Duitse collega\u2019s van <a href=\"http:\/\/www.lebensmittelzeitung.net\/handel\/Neue-IT-Lidl-investiert-in-Big-Data-124778#\" target=\"_blank\" rel=\"noopener\">Lebensmittel Zeitung<\/a>. Lidl bevestigt het nieuws aan de krant en stelt dat een modern en flexibel &#8216;business intelligence&#8217;-systeem steeds meer een beslissende succesfactor betekent voor retailers.\u00a0<\/p>\n<p>\nAlleen al de kastickets in de duizenden filialen leveren dagelijks massa\u2019s data op die de retailer grondig wil gaan analyseren. Wanneer worden welke producten gekocht? Welke producten worden vaker samen met andere producten gekocht? Ook wil Lidl de kassagegevens gaan koppelen aan externe data, zoals informatie over het weer.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Concurrentievoordeel<\/h2>\n<p>Het uiteindelijke doel van deze analyses is om assortiment, prijszetting, klantcommunicatie en promotieacties te optimaliseren. Zo wil Lidl een concurrentievoordeel opbouwen.\u00a0<\/p>\n<p>\nMaar het gewicht van deze investeringen (het gaat om dubbele cijfers) duidt erop dat de versdiscounter meer wil doen dan de klassieke analyse van kastickets, meent Lebensmittel Zeitung. Wellicht wil de discounter ook data uit webshops, mobiele apps en sociale media gaan integreren om prognoses en simulaties op te zetten.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De grote investeringen in informatica die Lidl momenteel plant, wijzen erop dat de keten hoge ambities koestert met de analyse van klantgegevens.\u00a0 \u00a0 Beslissende factor De discountketen investeert miljoenen in nieuwe IT-systemen om klantengedrag systematisch te analyseren, melden onze Duitse collega\u2019s van Lebensmittel Zeitung. Lidl bevestigt het nieuws aan de krant en stelt dat een [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl plant &#039;big data&#039;-offensief - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl plant grote IT-investeringen om big data-analyses mogelijk te maken. 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