{"id":144934,"date":"2026-03-30T11:48:37","date_gmt":"2026-03-30T09:48:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=144934"},"modified":"2026-03-30T11:48:38","modified_gmt":"2026-03-30T09:48:38","slug":"shoppen-bij-sephora-kan-nu-ook-via-chatgpt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/shoppen-bij-sephora-kan-nu-ook-via-chatgpt\/","title":{"rendered":"Shoppen bij Sephora kan nu ook via ChatGPT"},"content":{"rendered":"\n<p><strong>Sephora <\/strong>verlegt e-commerce naar AI met de lancering van een eigen applicatie binnen ChatGPT. De pilot start in de Verenigde Staten en moet uitgroeien tot een wereldwijd kanaal waarin advies, personalisatie en kopen samenkomen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe start van de klantenreis<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/gap-laat-als-eerste-shoppen-en-afrekenen-via-ai-platform-gemini\/\">Na GAP en eerder al retailreuzen zoals Walmart<\/a>, zet Sephora nu ook de stap naar zogenoemde \u2018conversational commerce\u2019, waarbij de interactie met de klant plaatsvindt via kunstmatige intelligentie. Consumenten gebruiken AI immers steeds vaker als vertrekpunt om producten te ontdekken en te kopen, volgens Nick Turley, Head of ChatGPT bij OpenAI.<\/p>\n\n\n\n<p>Gebruikers kunnen via natuurlijke taal vragen stellen \u2014 zoals advies voor een foundation voor een droge huid \u2014 waarna de Sephora-app gepersonaliseerde aanbevelingen doet. Die suggesties worden gevoed door data uit het Beauty Insider-loyaliteitsprogramma, mits klanten hun account koppelen. <\/p>\n\n\n\n<p>Dat laatste is een belangrijk onderdeel van de strategie, want klanten behouden zo toegang tot voordelen zoals gratis verzending en staaltjes, terwijl Sephora en ChatGPT tegelijkertijd kunnen gebruikmaken van de eigen (first-party) data om de aanbevelingen te verfijnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Klantendata mee ge\u00efntegreerd<\/h2>\n\n\n\n<p>Sephora heeft meer dan 80 miljoen actieve leden wereldwijd en beschikt dus over een enorme dataset en een betrokken community, wat de effectiviteit van AI-gedreven personalisatie versterkt. In de integratie met Google Gemini die modemerk GAP recent bekendmaakte, zitten de loyaliteitsprogramma&#8217;s en klantenaccounts nog niet verweven, wat bestaande klanten kan hinderen om rechtstreeks via het AI-platform te bestellen.<\/p>\n\n\n\n<p>Daarentegen, in de huidige versie van de applicatie kunnen gebruikers nog niet direct binnen ChatGPT afrekenen. De focust op productontdekking en advies, maar Sephora werkt aan een verdere integratie van het aankoopproces. De samenwerking met OpenAI gaat ook verder dan alleen deze applicatie. Beide partijen onderzoeken bredere toepassingen van AI binnen de wereldwijde operaties van Sephora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sephora verlegt e-commerce naar AI met de lancering van een eigen applicatie binnen ChatGPT. De pilot start in de Verenigde Staten en moet uitgroeien tot een wereldwijd kanaal waarin advies, personalisatie en kopen samenkomen.<\/p>\n","protected":false},"author":5,"featured_media":81667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[1467],"people":[],"extra":[43],"company":[1899],"topic":[198],"region":[207],"class_list":["post-144934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","tag-artificiele-intelligentie","extra-plus","company-sephora","topic-e-commerce","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shoppen bij Sephora kan nu ook via ChatGPT - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sephora verlegt e-commerce naar AI met de lancering van een eigen applicatie binnen ChatGPT. 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