{"id":145216,"date":"2026-04-01T15:06:13","date_gmt":"2026-04-01T13:06:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145216"},"modified":"2026-04-01T15:08:40","modified_gmt":"2026-04-01T13:08:40","slug":"nieuwe-ceo-voor-hema-belgie-ijs-bakken-en-koerierparfum","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/nieuwe-ceo-voor-hema-belgie-ijs-bakken-en-koerierparfum\/","title":{"rendered":"Nieuwe CEO voor Hema Belgi\u00eb, ijs bakken en koerierparfum"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(634 \/ 859)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"859\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145218\" 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-095444.png 700w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-095444-293x300.png 293w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145220\" data-id=\"145220\" data-aspect-ratio=\"1024 \/ 342\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-145111-1024x342.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-145111-1024x342.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-145111-300x100.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-145111-768x257.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/Schermafbeelding-2026-04-01-145111.png 1311w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-145231\" data-id=\"145231\" data-aspect-ratio=\"819 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n-819x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/04\/661546627_1313702697521614_5901956882796783881_n.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>1 april is de jaarlijkse hoogdag van de flauwere mop, en daar doen ook retailers traditiegetrouw graag aan mee. Generatieve AI maakte het dit jaar extra makkelijk, maar sommigen kwamen alsnog verrassend creatief uit de hoek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alle k\u00f6ttbullar op een stokje<\/h2>\n\n\n\n<p>Altijd al de onweerstaanbare geur van (zwetende) elektronicabezorgers willen hebben? Het kan vanaf nu, met de &#8220;eau de bezorgeur&#8221; van <strong>Coolblue<\/strong>. In (heel) beperkte oplage, uiteraard. Ook <strong>Spa<\/strong> ging in Belgi\u00eb en Nederland voor een spotje op sociale media: je nieuwe ochtend-wellnessroutine wordt ongetwijfeld de &#8216;hack&#8217; om bevroren water aan te bakken en dan op te drinken.<\/p>\n\n\n\n<p>Terwijl Coolblue en Spa er een volledige reclamespot aan wijden, amuseerden de socialemediateams van veel andere retailers zich met ludieke prentjes op ChatGPT. Zoals daar zijn: jaren 90-verpakkingen bij <strong>Delhaize<\/strong>, mokken met een luisterend oor bij <strong>Flying Tiger<\/strong>, D\u00f6ner-croissants bij <strong>Lidl <\/strong>en bevroren knoflook als dessert bij <strong>Kaufland<\/strong>. In plaats van alle gekheid, is er zelfs alle k\u00f6ttbullar op een stokje bij <strong>Ikea<\/strong>.<\/p>\n\n\n\n<p><strong>Domino\u2019s <\/strong>dacht er langer over na en organiseerde een All You Can Eat Delivery-actie, waarbij klanten twee uur lang onbeperkt pizza\u2019s konden bestellen. Niet in \u00e9\u00e9n keer, maar zo vaak als ze wilden binnen het tijdvak van twee uur. Meer zelfs, de pizzaketen schreef vacatures uit voor koeriers, die zouden worden getraind door profwielrenner Thomas De Gendt en triatleten Jens &amp; Joep. Er kwamen warempel 14 sollicitaties binnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tweedehands frituursnacks en eierhoesjes<\/h2>\n\n\n\n<p>1 april is soms ook het moment waarop producten of concepten opduiken, die niet eens zo&#8217;n slecht idee zijn. Duitse discounter <strong>Netto <\/strong>presenteert bijvoorbeeld Bretto, een eigen doe-het-zelfketen. <strong>Asda<\/strong> vraagt in het VK dan weer een patent aan voor een winkelkar met een relaxfauteuil vooraan. Bij <strong>Jumbo<\/strong> Bas Bobeldijk gaan ze samen met eigen groentespecialist Fred van Engelen het eerste groente-ijssalon van Nederland openen. En het Stedelijk Museum van Amsterdam voegt de iconische draagtas van supermarktketen <strong>Dirk <\/strong>aan de vaste collectie toe. Waarom niet?<\/p>\n\n\n\n<p>In de categorie &#8220;beter niet&#8221;: <strong>Hema <\/strong>Belgi\u00eb vervangt CEO Carla Velghe door Nederlands televisie- en theaterfenomeen Gover Meit, terwijl <strong>De Kringwinkel<\/strong> onopgegeten frituursnacks tweedehands gaat doorverkopen. En je zou denken dat het een aprilgrap is, maar <strong>Albert Heijn<\/strong> zet ze voor Pasen echt te koop &#8211; of houdt dat toch vol: smartphonehoesjes waarvan de achterkant meteen ook een eierdop is. Alles waarvan je nooit dacht dat je het nodig had &#8211; dat vat het wel samen dit jaar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1 april is de jaarlijkse hoogdag van de flauwere mop, en daar doen ook retailers traditiegetrouw graag aan mee. Generatieve AI maakte het dit jaar extra makkelijk, maar sommigen kwamen alsnog verrassend creatief uit de hoek.<\/p>\n","protected":false},"author":5,"featured_media":145223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[123,1219,798,196,1643,1806,419,211,217,468,628,204,1393,799],"topic":[488],"region":[91],"class_list":["post-145216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-albert-heijn","company-asda-2","company-coolblue","company-delhaize","company-dominos-pizza","company-flying-tiger-copenhagen","company-hema","company-ikea","company-jumbo","company-kaufland","company-kringwinkel","company-lidl","company-netto","company-spadel","topic-marketing","region-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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