{"id":14534,"date":"2016-08-18T12:53:06","date_gmt":"2016-08-18T12:53:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/takeaways-british-operations-sold-just-eat\/"},"modified":"2016-08-18T12:53:06","modified_gmt":"2016-08-18T12:53:06","slug":"takeaways-british-operations-sold-just-eat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/takeaways-british-operations-sold-just-eat\/","title":{"rendered":"Britse tak Thuisbezorgd.nl naar Just Eat"},"content":{"rendered":"<p>Thuisbezorger <strong>Takeaway<\/strong>, het moederbedrijf van Thuisbezorgd.nl en Pizza.be,\u00a0heeft zijn Britse activiteiten van de hand gedaan en verkocht aan<strong> Just Eat<\/strong>. Vorige maand nam Takeaway nog de activiteiten in de Benelux van Just Eat over.<\/p>\n<p><!--break--><\/p>\n<h2>Hoge marketingkosten<\/h2>\n<p>Thuisbezorgd.nl\u00a0zegt dat het zijn Britse tak van de hand doet, omdat het momenteel nog <a href=\"http:\/\/uk.businessinsider.com\/takeaway-com-closes-down-uk-sells-assets-just-eat-food-delivery-service-2016-8\" target=\"_blank\" rel=\"noopener\">niet echt zicht heeft op winstgevendheid in het Verenigd Koninkrijk<\/a> &#8211; vooral vanwege de hoge kosten voor marketing. Klanten van Takeaway worden op de Britse site al doorgestuurd naar Just Eat.<\/p>\n<p>\u00a0<\/p>\n<p>Een maand geleden was er ook al een deal tussen de twee thuisbezorgers, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/takeawaycom-neemt-just-eat-over\" target=\"_blank\" rel=\"noopener\">maar dan in de andere richting<\/a>. Toen was het Takeaway dat de activiteiten van Just Eat in de Benelux in handen kreeg. Just Eat nam die beslissing omdat het in Belgi\u00eb en Nederland geen marktleider is en het zich enkel wil focussen op markten waar het sterk staat.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens de twee bedrijven staan de twee deals volledig los van elkaar. Voor de overname van Takeaway in de Benelux betaalde Just Eat 22,5 miljoen euro, een overnamesom voor de huidige deal is niet bekend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thuisbezorger Takeaway, het moederbedrijf van Thuisbezorgd.nl en Pizza.be,\u00a0heeft zijn Britse activiteiten van de hand gedaan en verkocht aan Just Eat. Vorige maand nam Takeaway nog de activiteiten in de Benelux van Just Eat over. Hoge marketingkosten Thuisbezorgd.nl\u00a0zegt dat het zijn Britse tak van de hand doet, omdat het momenteel nog niet echt zicht heeft op [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-14534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Britse tak Thuisbezorgd.nl naar Just Eat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Just Eat heeft de Britse activiteiten van Takeaway overgenomen. 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