{"id":145345,"date":"2026-04-02T18:38:44","date_gmt":"2026-04-02T16:38:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145345"},"modified":"2026-04-02T18:38:47","modified_gmt":"2026-04-02T16:38:47","slug":"hoe-decathlon-in-2030-een-miljard-klanten-wil-bereiken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/hoe-decathlon-in-2030-een-miljard-klanten-wil-bereiken\/","title":{"rendered":"Hoe Decathlon in 2030 een miljard klanten wil bereiken"},"content":{"rendered":"\n<p><strong>Decathlon<\/strong> viert zijn vijftigste verjaardag dit jaar met een gerust hart: de omzet van de Franse sportretailer groeide vorig jaar verder, de winst klom nog sneller. Nu verlegt CEO Javier L\u00f3pez de lat naar Olympische hoogtes: de keten wil binnen tien jaar meer dan 2 miljard mensen bereiken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Een vijfde online<\/h2>\n\n\n\n<p>Decathlon realiseerde in 2025 een bruto handelsvolume van 20,7 miljard euro, goed voor een stijging van 7,1%. De netto-omzet steeg met 4% tot 16,8 miljard euro bij constante wisselkoersen. Maar vooral de winstgevendheid verbeterde opvallend: het bedrijfsresultaat (ebitda) steeg met 21% naar 1,8 miljard euro, terwijl de nettowinst met 16% toenam tot 910 miljoen euro. <\/p>\n\n\n\n<p>Met dank aan het verticaal ge\u00efntegreerde model, waarbij de keten alles van ontwerp over productie tot distributie in eigen handen heeft. Decathlon opereert inmiddels in 82 landen en telt wereldwijd 1.902 winkels, 123 locaties meer dan een jaar geleden. Het concern verkocht in totaal 1,23 miljard producten.<\/p>\n\n\n\n<p>De digitale kanalen winnen verder terrein: 20,2% van het handelsvolume komt inmiddels uit e-commerce, gekoppelde winkelorders en externe platforms. Het bedrijf investeerde niettemin 700 miljoen euro om het winkelnetwerk te moderniseren. In Frankrijk alleen al ging 69 miljoen euro naar de vernieuwing van 85 vestigingen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Circulaire strategie als groeipijler<\/h2>\n\n\n\n<p>De retailer versnelt tegelijk zijn circulaire businessmodellen. In 2025 verkocht Decathlon 1,58 miljoen tweedehandsproducten in 43 markten. Daarnaast zijn ondertussen in vrijwel alle winkels reparatiewerkplaatsen (1.746 locaties wereldwijd). Ook productontwikkeling verschuift: inmiddels bestaat 53,9% van de verkoop uit ecologisch ontworpen producten.<\/p>\n\n\n\n<p>Via investeringsvehikel Decathlon Pulse breidt het bedrijf ook extern uit: een belang van 65% in Bikeleasing Group en een partnerschap met Rebike Mobility, gespecialiseerd in het refurbishen van e-bikes, getuigen van een groeiende strategie rond duurzame mobiliteit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ambitie: acht keer meer klanten<\/h2>\n\n\n\n<p>Decathlon bedient momenteel tussen de 250 en 300 miljoen klanten. Dat aantal moet volgens de groep groeien naar 1 miljard in 2030 en uiteindelijk meer dan 2 miljard in 2035. Hoe? Via internationale expansie, een versnelling van franchiseformules en verdere digitalisering.<\/p>\n\n\n\n<p>De combinatie van schaal, prijspositionering en verticale integratie blijft het fundament. Tegelijk verschuift de focus zichtbaar naar diensten, platformactiviteiten en circulaire modellen. Daarmee transformeert Decathlon van klassieke retailer naar een breder sportecosysteem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon viert zijn vijftigste verjaardag dit jaar met een gerust hart: de omzet van de Franse sportretailer groeide vorig jaar verder, de winst klom nog sneller. Nu verlegt CEO Javier L\u00f3pez de lat naar Olympische hoogtes: de keten wil binnen tien jaar meer dan 2 miljard mensen bereiken.<\/p>\n","protected":false},"author":5,"featured_media":139053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[361],"topic":[88],"region":[],"class_list":["post-145345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-decathlon","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe Decathlon in 2030 een miljard klanten wil bereiken - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De omzet van Decathlon groeide vorig jaar verder, de winst klom nog sneller. 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