{"id":145518,"date":"2026-04-07T15:50:30","date_gmt":"2026-04-07T13:50:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145518"},"modified":"2026-04-07T15:55:20","modified_gmt":"2026-04-07T13:55:20","slug":"essilorluxottica-en-meta-presenteren-nieuwe-generatie-slimme-brillen-gimmick-of-toekomst","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/essilorluxottica-en-meta-presenteren-nieuwe-generatie-slimme-brillen-gimmick-of-toekomst\/","title":{"rendered":"EssilorLuxottica en Meta presenteren nieuwe generatie slimme brillen: gimmick of toekomst?"},"content":{"rendered":"\n

Meta <\/strong>en\u00a0EssilorLuxottica<\/strong>\u00a0stellen hun\u00a0tweede\u00a0generatie \u201cslimme brillen\u201d voor: gewapend met AI,\u00a0zijn de brillen nu volledig handenvrij te bedienen en zijn er ook Oakley-brillen voor sporters.\u00a0\u201cWe zitten net na de \u2018early\u00a0adoption\u2019-fase\u201d, aldus Luca\u00a0Strigiotti,\u00a0Head of\u00a0EssilorLuxottica\u00a0Wholesale Belgium\u00a0& Luxembourg.\u00a0<\/p>\n\n\n\n

Derde strategische pijler\u00a0<\/h2>\n\n\n\n

Zeven miljoen stuks, zoveel \u2018slimme brillen\u2019 van Meta en Ray-Ban gingen vorig jaar over de toonbanken. Hoeveel brillenmaker EssilorLuxottica er dit jaar denkt te verkopen, wil de groep niet kwijt, al vertelt Luca Strigiotti dat de groeiprognoses intern niet in procentpunten maar in veelvouden worden uitgedrukt.  <\/p>\n\n\n\n

Voor de Italiaanse groep zijn de \u2018wearables\u2019 een derde strategische pijler, naast apparatuur voor optiekers en traditionele lenzen en brillen. Facebook-eigenaar Meta nam vorig jaar immers een belang van 3 miljard euro in EssilorLuxottica. <\/p>\n\n\n\n

Met ingebouwde AI-assistent\u00a0<\/h2>\n\n\n\n

De slimme brillen combineren verschillende functies in \u00e9\u00e9n toestel. Gebruikers luisteren naar podcasts, bellen of sturen berichten zonder smartphone. Via spraakbediening interageren ze met Meta AI, terwijl een camera van 12 megapixel foto\u2019s en video in 4K vastlegt vanuit het perspectief van de drager. Dankzij de ingebouwde \u2018voice assistant\u2019 kan dat ook allemaal handenvrij. <\/p>\n\n\n\n

Met gecorrigeerde glazen, lichtere monturen en\u00a0opties zoals\u00a0meekleurende lenzen, mikt EssilorLuxottica nu\u00a0expliciet op dagelijks gebruik. Nieuwe toepassingen zoals livevertaling \u2013\u00a0zij het met een vertraging van acht seconden \u2013 en automatische samenvattingen van berichten moeten de functionaliteit verder uitbreiden.\u00a0<\/p>\n\n\n\n

Voor sporttoepassingen introduceert de groep Oakley Meta-modellen. Die richten zich op prestatiegerichte gebruikers en integreren met platforms als Garmin en\u00a0Strava. Wielrenner Mark Cavendish is alvast ambassadeur.\u00a0Ook toepassingen voor mensen met beperkingen \u2013 zoals audio-ondersteuning en\u00a0handenvrije bediening \u2013 winnen aan belang.\u00a0<\/p>\n\n\n\n

De eerste \u201cechte\u201d AR-brillen\u00a0<\/h2>\n\n\n\n

Groep-CEO Francesco\u00a0Milleri\u00a0spreekt\u00a0van\u00a0een\u00a0kantelpunt: \u201cWe\u00a0hebben\u00a0het\u00a0ondenkbare\u00a0gedaan\u00a0met Meta:\u00a0een\u00a0volledig\u00a0nieuwe\u00a0categorie\u00a0AI-brillen\u00a0opgebouwd\u00a0van de\u00a0bodem\u00a0uit. (…) Toch\u00a0is de echte weg nog af\u00a0te\u00a0leggen.\u201d\u00a0Inderdaad, volgens\u00a0Strigiotti\u00a0werden vorig jaar wereldwijd 7 miljoen exemplaren verkocht. Het eerste trimester van 2026 overtrof al de verwachtingen en in Belgi\u00eb verloopt de verkoop \u201ceven snel\u201d, maar de topman wijst erop dat de markt zich pas net voorbij de fase van\u00a0early\u00a0adopters bevindt.\u00a0<\/p>\n\n\n\n

In de VS\u00a0heeft\u00a0Meta\u00a0ondertussen\u00a0al Ray-Ban Meta Display\u00a0voorgesteld,\u00a0waarbij\u00a0de\u00a0lenzen ook visuele informatie weergeven.\u00a0Meta AI-antwoorden\u00a0verschijnen\u00a0op het display in de\u00a0glazen, van inzoomen en meer\u00a0informatie\u00a0over wat je\u00a0ziet\u00a0tot\u00a0berichten\u00a0en\u00a0live\u00a0ondertiteling.\u00a0Het is\u00a0een\u00a0belangrijke stap richting \u2018augmented reality\u2019\u00a0en\u00a0richting\u00a0de\u00a0gedroomde\u00a0wereld\u00a0van Zuckerberg,\u00a0waarin\u00a0de\u00a0mens\u00a0op alle vlakken virtueel\u00a0ondersteund\u00a0wordt\u00a0door AI \u2013 van\u00a0bovenmenselijke\u00a0kennis\u00a0die je\u00a0wordt ingefluisterd tot robotscherp zicht.\u00a0In Europa is hier echter voorlopig nog geen sprake van.\u00a0<\/p>\n\n\n\n

Meer dan een\u00a0gadget?<\/h2>\n\n\n\n

In afwachting blijft de \u2018slimme bril\u2019\u00a0toch vooral een gadget, zij het met groots potentieel.\u00a0Naast consumententoepassingen zijn er bijvoorbeeld\u00a0duidelijke B2B-opportuniteiten. In\u00a0retail\u00a0en horeca zouden slimme brillen medewerkers handsfree toegang kunnen geven tot productinformatie of\u00a0workflows.\u00a0Zelfs afrekenen via de bril zou in theorie mogelijk zijn:\u00a0QR-codes kunnen de brillen als scannen, waarom dus ook geen barcodes of klantenkaarten?\u00a0<\/p>\n\n\n\n

Wel is dan een koppeling aan gepersonaliseerde apps, eigen softwaresystemen en bedrijfsdatabases nodig. En daar knelt het schoentje momenteel\u00a0nog:\u00a0ofwel doorzoekt Meta AI het internet naar vrij beschikbare data, ofwel\u00a0gebruik je de bril in feite gewoon als een draadloze headset gekoppeld aan je smartphone. Echt veel personalisatie is\u00a0(nog) niet mogelijk. Al is het volgens\u00a0Strigiotti\u00a0alleen maar logisch dat dit in de toekomst wel komt.\u00a0<\/p>\n\n\n\n

Andere technologiereuzen\u00a0liggen ondertussen op de loer: ook\u00a0Apple <\/strong>en Google <\/strong>betreden de markt, wat de hele categorie in een stroomversnelling kan brengen.\u00a0De brede introductie van slimme brillen door grote technologiebedrijven kan de categorie mainstream maken. Intussen breidt\u00a0EssilorLuxottica\u00a0de geografische aanwezigheid verder uit, met geplande lanceringen in onder meer Japan, Zuid-Korea en Latijns-Amerika. Wie zal erin slagen de slimme bril te verankeren in het dagelijks leven? En wie maakt er als eerste een\u00a0werkelijk\u00a0functionele tool van?\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta en\u00a0EssilorLuxottica\u00a0stellen hun\u00a0tweede\u00a0generatie \u201cslimme brillen\u201d voor: gewapend met AI,\u00a0zijn de brillen nu volledig handenvrij te bedienen en zijn er ook Oakley-brillen voor sporters.\u00a0\u201cWe zitten net na de \u2018early\u00a0adoption\u2019-fase\u201d, aldus Luca\u00a0Strigiotti,\u00a0Head of\u00a0EssilorLuxottica\u00a0Wholesale Belgium\u00a0& Luxembourg.\u00a0<\/p>\n","protected":false},"author":5,"featured_media":145519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[1467,2003],"people":[],"extra":[43],"company":[521,232],"topic":[275,233],"region":[90],"class_list":["post-145518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","tag-artificiele-intelligentie","tag-wearables","extra-plus","company-essilorluxottica","company-meta","topic-analyse","topic-innovatie","region-belgie"],"acf":[],"yoast_head":"\nEssilorLuxottica en Meta presenteren nieuwe generatie slimme brillen: gimmick of toekomst? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Meta en\u00a0EssilorLuxottica\u00a0stellen hun\u00a0tweede\u00a0generatie \u201cslimme brillen\u201d voor: gewapend 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