{"id":145689,"date":"2026-04-09T16:44:12","date_gmt":"2026-04-09T14:44:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145689"},"modified":"2026-04-09T16:44:14","modified_gmt":"2026-04-09T14:44:14","slug":"brewdog-in-belgie-failliet-na-overname","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/brewdog-in-belgie-failliet-na-overname\/","title":{"rendered":"BrewDog in Belgi\u00eb failliet na overname"},"content":{"rendered":"\n<p>De Belgische tak van de Schotse craftbierbrouwer <strong>BrewDog <\/strong>heeft het faillissement aangevraagd. Het moederbedrijf werd recent nochtans (deels) overgenomen door het Amerikaanse Tilray Brands, een producent van dranken en medicinale cannabis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brussels caf\u00e9 verdwijnt<\/h2>\n\n\n\n<p>Het doek is gevallen over de imposante bar vlak bij het station van Brussel-Centraal, die sinds 2015 de kern van BrewDog in Belgi\u00eb uitmaakte. <a href=\"https:\/\/www.lecho.be\/entreprises\/horeca\/la-filiale-belge-de-brewdog-en-faillite-apres-la-reprise-du-groupe-par-un-geant-du-cannabis\/10655764.html\">BrewDog Belgium is failliet verklaard<\/a>, meldt L&#8217;Echo. De Belgische activiteiten maken geen deel uit van de deal met Tilray en verdwijnen nu uit het netwerk. Zo valt opnieuw een internationale pijler weg van het biermerk met het rebelse imago.<\/p>\n\n\n\n<p>Ook in Duitsland vroeg BrewDog vorige maand het faillissement aan. De <a href=\"https:\/\/www.the-berliner.com\/english-news-berlin\/brewdogs-tap-runs-dry\/\">bars in Berlijn gingen al dicht<\/a>, terwijl de brouwerij in Mariendorf onder curatele kwam te staan. Heel wat internationale vestigingen worden afgestoten of gesloten, hoewel de Amerikaanse overnemer zijn eigen producten <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/cannabisproducent-koopt-britse-brouwer-brewdog-uit-faillissement\/\">via BrewDog net naar Europa wil brengen<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe internationale strategie<\/h2>\n\n\n\n<p>Eigen caf\u00e9s lijken echter geen wezenlijk onderdeel uit te maken van de nieuwe strategie. In het Verenigd Koninkrijk verloren 484 werknemers hun baan en sloten 38 bars de deuren. Tilray betaalde 33 miljoen pond (38,6 miljoen euro) voor de merkrechten, de Britse brouwerijactiviteiten en elf winstgevende pubs in het Verenigd Koninkrijk en Ierland.<\/p>\n\n\n\n<p>Waar BrewDog jarenlang inzette op wereldwijde expansie met eigen bars en brouwerijen, kiest Tilray voor een meer selectieve aanpak met focus op rendabele kernactiviteiten. Internationale vestigingen zoals die in Brussel vallen buiten die strategie en verdwijnen. Sommige franchisebars blijven wel bestaan, maar eigen operaties in verlieslatende markten worden afgebouwd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Belgische tak van de Schotse craftbierbrouwer BrewDog heeft het faillissement aangevraagd. Het moederbedrijf werd recent nochtans (deels) overgenomen door het Amerikaanse Tilray Brands, een producent van dranken en medicinale cannabis.<\/p>\n","protected":false},"author":5,"featured_media":143153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736,314],"people":[],"extra":[43],"company":[1956],"topic":[703],"region":[178],"class_list":["post-145689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","tag-horeca","extra-plus","company-brewdog","topic-faillissement","region-brussel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BrewDog in Belgi\u00eb failliet na overname - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Belgische tak van BrewDog heeft het faillissement aangevraagd. 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