{"id":145824,"date":"2026-04-13T11:45:06","date_gmt":"2026-04-13T09:45:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145824"},"modified":"2026-04-13T11:45:21","modified_gmt":"2026-04-13T09:45:21","slug":"leen-bakker-en-kwantum-beloven-deuren-open-te-houden","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/leen-bakker-en-kwantum-beloven-deuren-open-te-houden\/","title":{"rendered":"Leen Bakker en Kwantum beloven deuren open te houden"},"content":{"rendered":"\n<p>De toekomst van <strong>Leen Bakker<\/strong> en <strong>Kwantum <\/strong>lijkt voorlopig veiliggesteld. Moederbedrijf <strong>Homefashion Group<\/strong> stelt (Nederlandse) klanten en medewerkers gerust: er staan op korte termijn geen nieuwe winkelsluitingen gepland.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Van fusie naar fiasco<\/h2>\n\n\n\n<p>&#8220;Er zit zeker een goede toekomst in Kwantum en in Leen Bakker&#8221;, sust CEO Linda Keijzer in een interview met De Telegraaf. In december ging <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/leen-bakker-belgie-failliet-winkels-sluiten-webshop-blijft-open\/\">de Belgische tak van Leen Bakker failliet<\/a>, terwijl in Nederland een 35-tal winkels de deuren sloot. Moederbedrijf Homefashion Group boekte over 2025 bijgevolg <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/homefashion-group-leen-bakker-kwantum-boekt-weer-miljoenenverlies\/\">een verlies van liefst 31,8 miljoen euro, terwijl ook de omzet wegzakte<\/a>.<\/p>\n\n\n\n<p>Begin april kwamen de kwakkelende winkelketens <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/nieuwe-eigenaar-kondigt-investeringen-aan-bij-kwantum-en-leen-bakker\/\">officieel in handen van investeringsmaatschappij Orlando Capital V<\/a>, dus nu is het aan de nieuwe eigenaar &#8211; bij monde van topvrouw Keijzer &#8211; om de troepen moed in te spreken. Het investeringsfonds belooft met name te investeren het assortiment, de winkelbeleving, de logistiek \u00e9n Kwantum\u00a0en\u00a0Leen Bakker weer van elkaar te scheiden.<\/p>\n\n\n\n<p>De problemen begonnen immers in 2020, toen eigenaar Gilde Equity Management besloot om Leen Bakker en Kwantum samen te voegen. De belofte van schaalvoordelen en effici\u00ebntie bleek loos: de integratie van beide formules mislukte, investeringen in winkels bleven uit en de verliezen liepen op. In 2024 moest het bedrijf 40 miljoen euro afschrijven op goodwill en nog eens 14 miljoen euro op een onbruikbaar ICT-systeem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Solide basis&#8221;<\/h2>\n\n\n\n<p>Voorlopig lijkt het faillissement afgewend. Keijzer: &#8220;We hebben een solide basis. Nu is het <a href=\"https:\/\/www.telegraaf.nl\/financieel\/buitenwereld-gaf-geen-stuiver-meer-voor-kwantum-en-leen-bakker-ceo-ziet-het-nu-weer-zonnig-in-maar-moeten-wel-realistisch-blijven\/145442636.html\">zaak om die stap voor stap te versterken<\/a>.&#8221; De kosten waren &#8220;veel te hoog&#8221;, maar de CEO zag ook dat &#8220;we nog echt enorme goede omzetten maakten&#8221;.<\/p>\n\n\n\n<p>Nu wil de groep de winkels opfrissen en moderniseren: de traditionele stijlkamers verdwijnen uit de Leen Bakker-vestigingen. Consumenten kopen niet meer hun hele interieur in \u00e9\u00e9n keer. We maken de winkels functioneler, met productgroepen bij elkaar. Zo kunnen klanten sneller vinden wat ze zoeken.&#8221; Bij Kwantum ligt de focus op dienstverlening, zoals advies aan huis en montageservices.<\/p>\n\n\n\n<p>Duidelijk is alvast dat de formules los van elkaar moeten functioneren. &#8220;Kwantum is d\u00e9 specialist in raambekleding en vloeren, terwijl Leen Bakker staat voor betaalbare woontrends. Door ze weer apart te laten opereren, kunnen we beter inspelen op de specifieke behoeften van onze klanten&#8221;, aldus Keijzer. Of de nieuwe strategie voldoende is om de ketens structureel winstgevend te maken, zal de toekomst uitwijzen. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>De toekomst van Leen Bakker en Kwantum lijkt voorlopig veiliggesteld. Moederbedrijf Homefashion Group stelt (Nederlandse) klanten en medewerkers gerust: er staan op korte termijn geen nieuwe winkelsluitingen gepland.<\/p>\n","protected":false},"author":5,"featured_media":145268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[43],"company":[1138,1140,1139],"topic":[1222,281],"region":[113],"class_list":["post-145824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","extra-plus","company-homefashion-group","company-kwantum","company-leen-bakker","topic-herstructurering","topic-overname","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leen Bakker en Kwantum beloven 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