{"id":145974,"date":"2026-04-14T16:26:36","date_gmt":"2026-04-14T14:26:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=145974"},"modified":"2026-04-14T16:26:37","modified_gmt":"2026-04-14T14:26:37","slug":"morrisons-schrapt-200-banen-op-hoofdkantoor","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/morrisons-schrapt-200-banen-op-hoofdkantoor\/","title":{"rendered":"Morrisons schrapt 200 banen op hoofdkantoor"},"content":{"rendered":"\n<p>De Britse supermarktketen <strong>Morrisons <\/strong>herstructureert zijn centrale organisatie. Op het hoofdkantoor in Bradford staan ongeveer 200 banen op de tocht, goed voor net geen 10% van het personeelsbestand op die locatie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automatisering en AI<\/h2>\n\n\n\n<p>De retailer, die in het Verenigd Koninkrijk zo&#8217;n 96.000 medewerkers telt, heeft inmiddels een consultatieprocedure opgestart met de betrokken werknemers. De ingreep kadert in een bredere strategische herori\u00ebntatie, waarbij Morrisons sterker inzet op automatisering en artifici\u00eble intelligentie.<\/p>\n\n\n\n<p>Een woordvoerder licht de plannen toe aan BBC: \u201cTerwijl we evolueren en ons aanpassen, stellen we voor om <a href=\"https:\/\/www.bbc.com\/news\/articles\/cz677p23xljo\">wijzigingen door te voeren in verschillende onderdelen<\/a> van onze centrale organisatie. Dit zal gepaard gaan met moeilijke maar noodzakelijke beslissingen die gevolgen hebben voor collega\u2019s op ons hoofdkantoor.\u201d Voor de getroffen werknemers belooft Morrisons begeleiding naar ander werk binnen de organisatie waar mogelijk.<\/p>\n\n\n\n<p>De ingreep sluit aan bij een transformatieprogramma dat Morrisons vorig jaar lanceerde om de effici\u00ebntie van de centrale diensten te verhogen. Een belangrijk onderdeel daarvan vormt de automatisering van manuele processen, waarbij AI een steeds grotere rol speelt. De retailer verwacht dat technologie niet alleen kostenbesparingen oplevert, maar ook de operationele slagkracht verhoogt in een competitieve markt waar marges onder druk staan.<\/p>\n\n\n\n<p>Tegelijkertijd blijft Morrisons investeren in prijscompetitiviteit. De supermarktketen zag recent nog een stijging van de omzet, maar benadrukt dat consumenten het moeilijk hebben. Daarom wil het bedrijf blijven inzetten op scherpe prijzen om klanten aan zich te binden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Britse supermarktketen Morrisons herstructureert zijn centrale organisatie. Op het hoofdkantoor in Bradford staan ongeveer 200 banen op de tocht, goed voor net geen 10% van het personeelsbestand op die locatie.<\/p>\n","protected":false},"author":5,"featured_media":145975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[378],"topic":[1222],"region":[283],"class_list":["post-145974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-morrisons","topic-herstructurering","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Morrisons schrapt 200 banen op hoofdkantoor - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Britse supermarktketen Morrisons herstructureert zijn centrale organisatie. 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